Table of Contents
Czech Republic. The kitchen furniture market
- Supply structure, international trade, production, consumption, distribution channels and key
players in the Czech kitchen furniture industry
The built-in appliances market
- Size of built-in appliances market, supply breakdown of built in appliances
- Product breakdown: hobs, ovens, hoods, dishwashing machines and refrigerators
- Reference prices of built in appliances in the Czech market
- Estimated market shares within sample
Distribution of built in appliances
- Appliance chains
- Kitchen furniture manufacturers
- Kitchen retailers
- Furniture chains
Brand image analysis of main built-in appliances brands
- Main brands market shares within sample and qualitative judgement (strengths and weaknesses)
- Products analysed: hobs, ovens, hoods, dishwashers, refrigerators
Criteria on which brand judgements are based
- Commercial: frequency/easy approach with supplier, front staff professionalism
- Service: punctuality in delivering, after sales technical assistance
- Product: price, aesthetic qualities of the product/design, wide range of products/models,
innovation
- Promotional: brand fame/advertising, availability of merchandising material
Strengths and weaknesses of the built-in appliances Groups and brands
- AEG, BSH, Electrolux, Fagor, Gorenje, Miele, Whirlpool, Zanussi
Appendix:
- Questionnaire used in the survey
- About 40 addresses of companies (retailers, manufacturers and others)
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