Abstract
This report pinpoints what sectors of the market look most fruitful and which vendors players are making a difference.
The report puts several telecom industry trends into focus, finding more a few good reasons to believe that billing's on the rebound:
- Stocking the Data Services Candy Store -The explosion of dataservices in
mobile markets is prompting telecoms to buy billing systems for their
revenue-generating direct marketing skills, not just for their accounting
dexterityThe report shows how certain vendors are leveraging merchandising and
contextual advertising techniques toboost the bottom lines of their clients
- The Convergence of Postpaid and PrepaidThese used to be very different
markets, but the growing use of "dual use" phones and the advantages of
pricing from a single consolidated benefits are causing them to
mergeDittberner's uses examples such as the Telkomsel case in Indonesia to
show how telecoms are tackling the organizational and vendor-management
problems that convergence brings
- Network Technology Uncertainty -Network equipment vendor mergers such as
Nokia/Siemens and Alcatel/Lucent are rocking the telecom world, but what's the
significance of these mega-mergers on billing? And how quickly will IMS, IP,
and other next-gen technologies take hold? The report chimes in on these
issues as it shows how one biller is pitching a rather interesting
"network-future-proof" solution
- The Rise of Virtual Network OperatorsRobust billing andrealtime charging
is a critical need for emerging MVNOs such as Mobile ESPN, Helio, and Disney
MobileThe Report shows what kinds ofbilling solutions MVNOs are looking for,
the prospects for growth of thevirtual operator market, and which kinds of
billers should pursue it
- Billing as a Strategic Platform -A number of strategic issues surround the
choice of a billing platformFor instance, how does a telecom make progress
towards system consolidation, SOA, unified product catalogs, and integration
with CRM? And is it best to buy a custom or product solution? Should a hosted
service bureau be in your future? The report discusses the pros and cons of
these critical questions
Dittberner's study not only sorts through the complex web of billing trends
and players, but the intelligence can also help you avoid making bad
decisions: investing in the wrong kind of billing solution, for example -or if
you're a vendor -entering a market segment that's either too competitive or
too specialized to attract sufficient customers.
The Report will help you discover:
- What are the most important market priorities?
- Which success strategies of other operators can you adopt at your own
telecom organization?
- Which vendors have industry market share and are leading in specific
niches?
- Which Billing/Charging players should you partner with?
- What emerging trends can your company capitalize on?
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