Summary
Affinity Relationships in European Residential Utilities' provides the
essential insight, combined with practical and actionable analysis designed to
enable you to understand the dynamics involved in incorporating successful
affinity partnerships within the business strategies of European residential
utilities.
This study is driven by in-depth, qualitative interviews with key industry
executives at the cutting edge of successful affinity partnership
implementation. It also draws on Datamonitor's expertise in analysing market
trends and developments, making this report essential reading for all
residential utility marketers.
The report provides:
- Insight into affinity relationships energising customer acquisition and
fortifying customer retention
- Practical assistance by focusing on different stages of strategic
development
- Case studies of successful affinity partnerships at different stages of
development
- Actionable advice on planning with future developments.
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