INTRODUCTION
Sales of goods for regimes have outpaced that of the overall market, making
it imperative that players understand how far this trend will continue and how
to exploit the challenges and counteract the threats caused by this trend.
Health and Beauty Regimes analyzes the way consumers are changing their personal
care routines and what affect this is having on skincare, haircare,
nutraceuticals and functional foods markets.
SCOPE OF THE REPORT
- Core data on the sales of goods for use in regimes in 4 markets skincare,
haircare, nutraceuticals and VMS. Includes 2006 forecasts
- Country coverage: France, Germany, Italy, the Netherlands, Spain, Sweden
and the UK
- Consumer segmentation based on their uptake of regimes, the type of regime
they follow and the length of regime adoption
- Analysis of what causes consumers to take up regimes and what the barriers
to adopting a regime are
REPORT HIGHLIGHT
In all markets, apart from VMS, sales of goods for use in regimes have
outpaced overall market growth.
The penetration of regime sales varies greatly by market. In VMS 94% of sales
in 2001 were for use in regimes, in food this figure was only 1.1%. Despite
these major variances there are still significant opportunities in all markets
for further expansion.
The main targets for manufacturers should be consumers who already follow one
or two regimes. These consumers are the most prone to adopting new regimes and
are often willing to maintain up to four regimes at once.
KEY REASONS TO BUY THIS REPORT
- Target a high growth area of your market using segmentation analysis
- Devise successful marketing strategies based on core insights into
consumer need states and barriers to regime adoption
- Set clear priorities with forecast on the development of regimes
- Refine marketing strategies using our actionable recommendations
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