Diet Watchers

TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY

• Hot topic
• The future decoded
• Action points

CHAPTER 2 THE FUTURE DECODED

• Introduction
• The overweight and obese population
• The Body-mass Index
• Body-mass index distribution by gender
• Childhood overweight and obesity
• Eating disorders
• Trends in dieting
• The dieting population
• Types of diet
• Reasons for dieting
• Reasons for abandoning diets
• Market sizes
• The overall diet market
• Regulatory overview
• European governments want to stem the rise of obesity
• Advertising standards
• The EU Directive on herbal medicinal products
• Threat of litigation
• Conclusions

CHAPTER 3 ACTION POINTS

• Regain the trust of consumers
• Consumer attitudes to the diet industry
• Take control of the dissemination of nutritional information
• Consumers are bombarded with confusing information
• The diet industry must educate consumers
• Take advantage of legislation restricting diet supplements
• Future scenario
• Dynamics of the dieting population model

CHAPTER 4 APPENDIX

• Definitions
• Research methodology
• Relevant links
• How to contact experts in your industry

LIST OF TABLES

• Table 1: BMI distribution 1998 (%)
• Table 2: BMI distribution amongst males (1998)
• Table 3: BMI distribution amongst females (1998)
• Table 4: BMI distribution 2007 (%)
• Table 5: BMI distribution amongst males (2007)
• Table 6: BMI distribution amongst females (2007)
• Table 7: Percentage of overweight and obese children
• Table 8: Number of overweight and obese children
• Table 9: Prevalence of main eating disorders in Europe (2002)
• Table 10: Population affected by main eating disorders in Europe (2002)
• Table 11: Dieting habits by gender and age group
• Table 12: Diet type popularity by gender
• Table 13: Main reason for dieting by gender and age group
• Table 14: Dieters'main reasons for abandoning diets
• Table 15: Overall diet market by country
• Table 16: Overall diet market by segment
• Table 17: Overall diet food and drinks market
• Table 18: The diet confectionery market
• Table 19: The diet bakery market
• Table 20: The low fat dairy products market
• Table 21: The low fat fats and spreads market
• Table 22: The low-fat meat market
• Table 23: The diet carbonated drinks market
• Table 24: Weight-loss products and supplements market
• Table 25: Summary of the dieting market (2002)
• Table 26: Comparison of future scenarios (2007)

LIST OF FIGURES

• Figure 1: Overweight or obese population 1998 (%)
• Figure 2: Overweight or obese population 2007 (%)
• Figure 3: Comparison of BMI distribution in 1998 and 2007
• Figure 4: Percentage of overweight and obese children
• Figure 5: Dieting habits by gender and age group
• Figure 6: Diet type popularity by gender
• Figure 7: Main reason for dieting amongst women by age group
• Figure 8: Main reason for dieting amongst men by age group
• Figure 9: Dieters'main reasons for abandoning diets
• Figure 10: Survey responses to questions on attitudes to the diet industry
• Figure 11: A barrage of confusing information from the printed media
• Figure 12: Sainsbury's campaign to educate children about healthy eating
• Figure 13: Poster from the OFT's campaign against misleading advertising
• Figure 14: Dynamics of the dieting population 2002 (millions)
• Figure 15: Dynamics of the dieting population 2007 (millions)