INTRODUCTION
Snacking, drinking, "desk dining" and even supplementing late and early meals are all increasingly common workplace activities which can
also affect consumption outside of work. Workplace Consumption will help industry players understand this growing market - currently worth EUR140
billion - better target key consumer groups and develop value-added products.
SCOPE OF THE REPORT
- Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
- Breakdown and analysis of workplace consumption occasions, including frequency, value and purpose to consumers.
- Qualitative and quantitative studies of consumers attitudes to workplace consumption, and the need-states it meets
- Specific action points which detail strategies for harnessing the value of workplace consumption.
REPORT HIGHLIGHTS
Sweets and chocolate represent 50% of all mid-afternoon snacking while bakery goods dominate morning snacking. Different need-states take priority
at different times of the day - in the afternoon, workers need a treat and an energy boost while morning snacks are chosen for nutritional value.
Sociability is a major driver behind consumers' choice of foodservice consumption - snacking often acts as an excuse to take a break and socialize
with colleagues. Consumers favor snacks which can be easily shared.
Over 60% of consumers are likely to experiment with the food and drinks their colleagues consume in the office. The workplace is a center for
innovation and experimentation as consumers seek variety in their day.
KEY REASONS TO BUY THIS REPORT
- Workplace consumption is worth EUR140 billion you can take a share of this.
- Consumers eat at work between two and three times every day find out how to make them spend their money on your products
- Simple changes can boost workplace consumption discover how small investments could lead to big gains
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