INTRODUCTION
Europeans' eating habits have evolved to allow for several eating occasions a day. Manufacturers must recognize and act on the increasing threat of
out-of-home consumption and mealtime fragmentation. This report quantifies and analyzes the at-home, at-work, "third place" and on-the-move
occasions by age and spend. Prescriptive action points highlight opportunities to capitalize on.
SCOPE OF THE REPORT
- Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK
- Complete database of consumption occasions split by daypart, consumer type, location 2002 to 2007
- Analysis of consumer spend by food and drink, by foodservice and retail for every consumption occasion 2002 to 2007
- Prescriptive action points detailing strategies for overcoming the threat of changing mealtime structures and capitalizing on the opportunities
REPORT HIGHLIGHTS
Mealtime fragmentation is well entrenched. On average Europeans eat 4.5 times a day. Significantly, 41% of these eating occasions occur outside
regular mealtimes
By 2007, consumer spend on retail food and drink out of home will reach EUR80.5 billion across Europe, an increase of EUR11.3
billion over 2002 levels.
Consumption is increasingly being made to fit around the needs and lifestyles of people, rather than people fitting their
lives around structured mealtimes
KEY REASONS TO BUY THIS REPORT
- Map Europeans' consumption habits thanks to our database of occasions and spend
- Assess the strategic importance of emerging meal patterns, identifying adults and children's eating habits by time of day and place of
consumption
- Develop strategies for claiming a share of the EUR679.4 billion at-home retail market and the EUR69.1 billion out-of-home retail market
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