New Mealtime Occasions and Locations 2003

TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY

• The hot topic
• The future decoded
• Action points

CHAPTER 2 THE FUTURE DECODED

• Introduction
• Scope of data coverage
• Definitions
• Eating is increasingly unstructured and moving out-of-home
• Displacement of regular mealtimes by snacking
• Consumers are increasingly eating out-of-home
• Catalysts
• Eating occasions
• Breakfast
• Lunch
• Dinner
• Morning snacking
• Afternoon snacking
• Evening snacking
• Perceptions of meals and snacking
• How people define meals in the 21st century
• The boundary between meals and snacks
• Health perceptions of between regular mealtime eating
• Conclusion

CHAPTER 3 ACTION POINTS

• Position snacks as a positive part of daily nutrition
• Educate people how to 'combine' rather than 'cook' meals
• Develop meal-snack hybrids
• Strategically reassess brands as eating habits evolve
• Exploit those occasions that are experiencing most change
• Capitalize on the rise of out-of-home consumption
• Develop in-depth understanding of specific occasions

CHAPTER 4 APPENDIX

• Definitions
• Research methodology
• How to contact experts in your industry

LIST OF TABLES

• Table 1: Frequency of consumption by age by occasion, Europe 2002-07
• Table 2: The % of out-of-home eating occasions vs. the % of at-home occasions by time of day in Europe, 2002-2007
• Table 3: A comparison of out-of-home occasions vs. at-home occasions in Europe by age (% all food occasions), 2002-2007
• Table 4: Changes in the family status in Europe between 1995 and 2005
• Table 5: Frequency of breakfast by age, Europe 2002-07
• Table 6: Spend on breakfast by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 7: Frequency of lunch by age and status, Europe 2002-07
• Table 8: Spend on lunch by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 9: Frequency of dinner by age, Europe 2002-07
• Table 10: Spend on dinner by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 11: Frequency of morning snacking by age, Europe 2002-07
• Table 12: Spend on morning snacking by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 13: Frequency of afternoon snacking by age, Europe 2002-07
• Table 14: Spend on afternoon snacking by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 15: Frequency of evening snacking by age, Europe 2002-07
• Table 16: Spend on evening snacking by age and location and growth rate (CAGR) by channel, Europe 2002-07
• Table 17: Proportion of respondents who consider that the food they eat between regular mealtimes to be essentially other meals rather than snacks (% all respondents), 2003
• Table 18: Reasons for eating 'other' meals between regular mealtimes (% respondents eating meals between regular mealtimes), 2003
• Table 19: Responses to the question: In a typical week how often would you eat 'other' meals between regular mealtimes? (% respondents eating meals between regular mealtimes), 2003
• Table 20: Typical size of 'other' meals eaten between regular mealtimes (% respondents eating meals between regular mealtimes), 2003
• Table 21: Proportion of between regular mealtime consumption that is estimated to be healthy (% respondents), 2003
• Table 22: Further occasion-specific research from Datamonitor
• Table 23: Definitions used in this report

LIST OF FIGURES

• Figure 1: Overview of the location definitions of occasions
• Figure 2: Frequency of consumption per person per day by occasion, Europe 2002-07
• Figure 3: Ranked change in meal occasions per person per year by country between 2002-07
• Figure 4: Out-of-home versus in-home eating occasions by time of day in Europe, 2002-2007
• Figure 5: Change in in-home versus out-of-home consumption occasions per person per year, Europe 2002-07
• Figure 6: Changes in the family status in Europe between 2000 and 2005
• Figure 7: Change in breakfasts per person per year by location, Europe 2002-07
• Figure 8: Change in lunches per person per year by location, Europe 2002-07
• Figure 9: Change in dinners per person per year by location, Europe 2002-07
• Figure 10: Responses to the question: What, for you, are the features that distinguish a meal from a snack? (% all respondents), 2003
• Figure 11: Estimated average daily calorie / energy intake from between regular mealtime consumption (% respondents), 2003
• Figure 12: Responses to the question: Do you think that eating between breakfast, lunch and dinner is essentially unhealthy? (% respondents), 2003