INTRODUCTION
As the overweight and obese population of the US and Europe grows, ever-greater numbers of people turn to dieting and the industry that surrounds
it. However, the diet industry is threatened by consumers' loss of confidence in their claims regarding the effectiveness of various diets. The diet
industry needs to regain dieters' trust if it is to continue to thrive.
SCOPE OF THE REPORT
- Key data and detailed analysis of 8 leading country markets: US, France, Germany, Italy, The Netherlands, Spain, Sweden, UK
- Qualitative and quantitative examination of the drivers and inhibitors to dieting, attitudes towards the surrounding industry, and health
concerns
- Specific action points detail strategies to regain the trust of consumers, which will ultimately increase the overall value of the diet market
- Category coverage includes bakery, confectionery, dairy, and soft drinks, with market data for the respective diet segments from 1998-2002,
2003-2007
REPORT HIGHLIGHTS
In 2002, 64% of the US population and 46% of the European Union's population were obese. By 2007, this figure is expected to reach 68% and 48%,
respectively. Of these, only about 1%-5% will achieve permanent weight loss.
Seventy-four percent of dieters believe that the effectiveness claims
of various diets and products are misleading or false. This leads to lower expectations and low confidence in their ability to lose weight
permanently, and more importantly, a distrust of the food and diet industry. Regaining this trust is vital.
Converting 5% of sporadic dieters to
permanent dieters, by taking control of the provision of nutritional information, could mean a five-year CAGR in the US diet market of 5.5%, and a
European diet market CAGR of 5.9%, compared to 3.2% and 3.5% respectively, if it grew according to current trends.
KEY REASONS OT BUY THIS REPORT
- Find out what factors and attitudes determine consumers' dieting behavior
- Understand how best to fulfill consumers' unmet dieting needs
- Learn how to get consumers to purchase diet-specific products when not specifically dieting, raising brand profile and loyalty
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