INTRODUCTION
This report examines specific consumer segments. Such segments include
tweenagers, teenagers and young adults, consumer who live alone and seniors. The
report illustrates how these consumers behave, their needs and consumption
patterns. It will therefore be vital reading to any company wanting to improve
the way they target these consumer segments.
SCOPE OF THE REPORT
- Specific analysis of incomes, employment patterns, living arrangements and
CPG spending by different segments.
- Detailed action points pinpointing how to devise effective marketing
concepts that appeal to senior consumers.
- Historical data and forecasts on tweens' income from pocket money,
handouts and odd jobs
- Detailed analysis of the characteristics of singles at four different
lifestage, and the need-states generated by living alone.
REPORT HIGHLIGHTS
Although seniors show greater awareness towards healthy eating and drinking,
prevalence of obesity and cholesterol levels remain high. Marketers must resolve
the indulgence versus health issue and focus on communicating product benefits
rather than emphasizing the problems they seek to counter.
More tweens are
becoming "eating individualists" with a large degree of autonomy over
what they eat. Crucially this means that tweens' influence over what is bought
by their parents is also increasing.
The most valuable market segment is Late
Mid-lifers - especially those who have never married. They are independently
minded, place a high priority on enjoying their life and have a higher than
average disposable income, making them a good target for premium goods in all
CPG arenas.
KEY REASONS TO BUY THIS REPORT
- Obtain key, concise data about social trends affecting seniors' lifestyles
and consumption behavior
- Identify and target tweenagers main need states effectively
- Single consumers spend more on CPG find out how to make them spend their
money on your products
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