Motorcycle Manufacturers: Global Industry Guide

TABLE OF CONTENTS

CHAPTER 1 Introduction 21

• What is this report about? 21
• Who is the target reader? 21
• How to use this report 21
• Definitions 21

CHAPTER 2 Global Motorcycle Manufacturers 22

• Market Overview 22
• Market Value 24
• Market Volume 25
• Market Segmentation 26
• Competitive Landscape 27
• Market Forecasts 28

CHAPTER 3 Motorcycle Manufacturers in Asia-Pacific 30

• Market Overview 30
• Market Value 31
• Market Volume 32
• Market Segmentation I 33
• Market Segmentation II 33
• Competitive Landscape 34
• Market Forecasts 35

CHAPTER 4 Motorcycle Manufacturers in Europe 37

• Market Overview 37
• Market Value 38
• Market Volume 39
• Market Segmentation I 40
• Market Segmentation II 41
• Competitive Landscape 42
• Market Forecasts 43
• Demographics 45

CHAPTER 5 Motorcycle Manufacturers in Belgium 46

• Market Overview 46
• Market Value 47
• Market Volume 48
• Market Segmentation I 49
• Market Segmentation II 50
• Competitive Landscape 51
• Market Forecasts 52
• Demographics 54

CHAPTER 6 Motorcycle Manufacturers in Canada 56

• Market Overview 56
• Market Value 57
• Market Volume 58
• Market Segmentation I 59
• Market Segmentation II 60
• Competitive Landscape 61
• Market Forecasts 62
• Demographics 64

CHAPTER 7 Motorcycle Manufacturers in China 66

• Market Overview 66
• Market Value 67
• Market Volume 68
• Market Segmentation I 69
• Market Segmentation II 70
• Competitive Landscape 71
• Market Forecasts 72
• Demographics 74

CHAPTER 8 Motorcycle Manufacturers in France 76

• Market Overview 76
• Market Value 77
• Market Volume 78
• Market Segmentation I 79
• Market Segmentation II 80
• Competitive Landscape 81
• Market Forecasts 82
• Demographics 84

CHAPTER 9 Motorcycle Manufacturers in Germany 86

• Market Overview 86
• Market Value 87
• Market Volume 88
• Market Segmentation I 89
• Market Segmentation II 90
• Competitive Landscape 91
• Market Forecasts 92
• Demographics 94

CHAPTER 10 Motorcycle Manufacturers in Italy 96

• Market Overview 96
• Market Value 97
• Market Volume 98
• Market Segmentation I 99
• Market Segmentation II 100
• Competitive Landscape 101
• Market Forecasts 102
• Demographics 104

CHAPTER 11 Motorcycle Manufacturers in Japan 106

• Market Overview 106
• Market Value 107
• Market Volume 108
• Market Segmentation I 109
• Market Segmentation II 110
• Competitive Landscape 111
• Market Forecasts 112
• Demographics 114

CHAPTER 12 Motorcycle Manufacturers in Spain 115

• Market Overview 115
• Market Value 116
• Market Volume 117
• Market Segmentation I 118
• Market Segmentation II 119
• Competitive Landscape 120
• Market Forecasts 121
• Demographics 123

CHAPTER 13 Motorcycle Manufacturers in the Netherlands 125

• Market Overview 125
• Market Value 126
• Market Volume 127
• Market Segmentation I 128
• Market Segmentation II 129
• Competitive Landscape 130
• Market Forecasts 131
• Demographics 133

CHAPTER 14 Motorcycle Manufacturers in the United Kingdom 135

• Market Overview 135
• Market Value 136
• Market Volume 137
• Market Segmentation I 138
• Market Segmentation II 139
• Competitive Landscape 140
• Market Forecasts 141
• Demographics 143

CHAPTER 15 Motorcycle Manufacturers in the United States 145

• Market Overview 145
• Market Value 146
• Market Volume 147
• Market Segmentation I 148
• Market Segmentation II 149
• Competitive Landscape 150
• Market Forecasts 151
• Demographics 153

CHAPTER 16 Company profiles 154

• Bayerische Motoren Werke AG 154
• Harley-Davidson, Inc. 164
• Honda Motor Co., Ltd. 174
• Kawasaki Heavy Industries, Ltd. 185

CHAPTER 17 Appendix 192

• Research methodology 192
• Report writing team 193

LIST OF TABLES

• Global Motorcycle Market Value: $ billion, 1998-2002 24
• Global Motorcycle Market Volume: Units million, 1998-2002 25
• Global Motorcycle Market Segmentation: % Share, by Value, 2002 26
• Global Motorcycle Market Value Forecast: $ billion, 2002-2007 28
• Global Motorcycle Market Volume Forecast: Units million, 2002-2007 29
• Asia-Pacific Motorcycle Market Value: $ billion, 1999-2003 31
• Asia-Pacific Motorcycle Market Volume: Units million, 1999-2003 32
• Asia-Pacific Motorcycle Market Segmentation I: % Share, by Volume, 2003 33
• Asia-Pacific Motorcycle Market Segmentation II: % Share, by Value, 2003 33
• Asia-Pacific Motorcycle Market Value Forecast: $ billion, 2003-2008 35
• Asia-Pacific Motorcycle Market Volume Forecast: Units million, 2003-2008 36
• Europe Motorcycle Market Value: $ billion, 1999-2003 38
• Europe Motorcycle Market Volume: Units thousand, 1999-2003 39
• Europe Motorcycle Market Segmentation I: % Share, by Volume, 2003 40
• Europe Motorcycle Market Segmentation II: % Share, by Value, 2003 41
• Europe Motorcycle Market Value Forecast: $ billion, 2003-2008 43
• Europe Motorcycle Market Volume Forecast: Units thousand, 2003-2008 44
• Europe Exchange Rate, 1999 45
• Belgium Motorcycle Market Value: $ million, 1999-2003 47
• Belgium Motorcycle Market Volume: Units thousand, 1999-2003 48
• Belgium Motorcycle Market Segmentation I: % Share, by Volume, 2003 49
• Belgium Motorcycle Market Segmentation II: % Share, by Value, 2003 50
• Belgium Motorcycle Market Value Forecast: $ million, 2003-2008 52
• Belgium Motorcycle Market Volume Forecast: Units thousand, 2003-2008 53
• Belgium Size of Population (million) , 1999-2003 54
• Belgium GDP (1995=100), 1999-2003 54
• Belgium Inflation, 1999-2003 55
• Belgium Exchange Rate, 1999 55
• Canada Motorcycle Market Value: $ million, 1999-2003 57
• Canada Motorcycle Market Volume: Units thousand, 1999-2003 58
• Canada Motorcycle Market Segmentation I: % Share, by Volume, 2003 59
• Canada Motorcycle Market Segmentation II: % Share, by Value, 2003 60
• Canada Motorcycle Market Value Forecast: $ million, 2003-2008 62
• Canada Motorcycle Market Volume Forecast: Units thousand, 2003-2008 63
• Canada Size of Population (million) , 1999-2003 64
• Canada GDP (1995=100), 1999-2003 64
• Canada Inflation, 1999-2003 65
• Canada Exchange Rate, 1999 65
• China Motorcycle Market Value: $ billion, 1999-2003 67
• China Motorcycle Market Volume: Units million, 1999-2003 68
• China Motorcycle Market Segmentation I: % Share, by Volume, 2003 69
• China Motorcycle Market Segmentation II: % Share, by Value, 2003 70
• China Motorcycle Market Value Forecast: $ billion, 2003-2008 72
• China Motorcycle Market Volume Forecast: Units million, 2003-2008 73
• China Size of Population (million) , 1999-2003 74
• China GDP (1995=100), 1999-2003 74
• China Inflation, 1999-2003 75
• China Exchange Rate, 1999 75
• France Motorcycle Market Value: $ million, 1999-2003 77
• France Motorcycle Market Volume: Units thousand, 1999-2003 78
• France Motorcycle Market Segmentation I: % Share, by Volume, 2003 79
• France Motorcycle Market Segmentation II: % Share, by Value, 2003 80
• France Motorcycle Market Value Forecast: $ million, 2003-2008 82
• France Motorcycle Market Volume Forecast: Units thousand, 2003-2008 83
• France Size of Population (million) , 1999-2003 84
• France GDP (1995=100), 1999-2003 84
• France Inflation, 1999-2003 85
• France Exchange Rate, 1999 85
• Germany Motorcycle Market Value: $ million, 1999-2003 87
• Germany Motorcycle Market Volume: Units thousand, 1999-2003 88
• Germany Motorcycle Market Segmentation I: % Share, by Volume, 2003 89
• Germany Motorcycle Market Segmentation II: % Share, by Value, 2003 90
• Germany Motorcycle Market Value Forecast: $ million, 2003-2008 92
• Germany Motorcycle Market Volume Forecast: Units thousand, 2003-2008 93
• Germany Size of Population (million) , 1999-2003 94
• Germany GDP (1995=100), 1999-2003 94
• Germany Inflation, 1999-2003 95
• Germany Exchange Rate, 1999 95
• Italy Motorcycle Market Value: $ million, 1999-2003 97
• Italy Motorcycle Market Volume: Units thousand, 1999-2003 98
• Italy Motorcycle Market Segmentation I: % Share, by Volume, 2003 99
• Italy Motorcycle Market Segmentation II: % Share, by Value, 2003 100
• Italy Motorcycle Market Value Forecast: $ million, 2003-2008 102
• Italy Motorcycle Market Volume Forecast: Units thousand, 2003-2008 103
• Italy Size of Population (million) , 1999-2003 104
• Italy GDP (1995=100), 1999-2003 104
• Italy Inflation, 1999-2003 105
• Italy Exchange Rate, 1999 105
• Japan Motorcycle Market Value: $ million, 1999-2003 107
• Japan Motorcycle Market Volume: Units thousand, 1999-2003 108
• Japan Motorcycle Market Segmentation I: % Share, by Volume, 2003 109
• Japan Motorcycle Market Segmentation II: % Share, by Value, 2003 110
• Japan Motorcycle Market Value Forecast: $ million, 2003-2008 112
• Japan Motorcycle Market Volume Forecast: Units thousand, 2003-2008 113
• Japan Size of Population (million) , 1999-2003 114
• Japan GDP (1995=100), 1999-2003 114
• Japan Exchange Rate, 1999 114
• Spain Motorcycle Market Value: $ million, 1999-2003 116
• Spain Motorcycle Market Volume: Units thousand, 1999-2003 117
• Spain Motorcycle Market Segmentation I: % Share, by Volume, 2003 118
• Spain Motorcycle Market Segmentation II: % Share, by Value, 2003 119
• Spain Motorcycle Market Value Forecast: $ million, 2003-2008 121
• Spain Motorcycle Market Volume Forecast: Units thousand, 2003-2008 122
• Spain Size of Population (million) , 1999-2003 123
• Spain GDP (1995=100), 1999-2003 123
• Spain Inflation, 1999-2003 124
• Spain Exchange Rate, 1999 124
• Netherlands Motorcycle Market Value: $ million, 1999-2003 126
• Netherlands Motorcycle Market Volume: Units thousand, 1999-2003 127
• Netherlands Motorcycle Market Segmentation I: % Share, by Volume, 2003 128
• Netherlands Motorcycle Market Segmentation II: % Share, by Value, 2003 129
• Netherlands Motorcycle Market Value Forecast: $ million, 2003-2008 131
• Netherlands Motorcycle Market Volume Forecast: Units thousand, 2003-2008 132
• Netherlands Size of Population (million) , 1999-2003 133
• Netherlands GDP (1995=100), 1999-2003 133
• Netherlands Inflation, 1999-2003 134
• Netherlands Exchange Rate, 1999 134
• United Kingdom Motorcycle Market Value: $ million, 1999-2003 136
• United Kingdom Motorcycle Market Volume: Units thousand, 1999-2003 137
• United Kingdom Motorcycle Market Segmentation I: % Share, by Volume, 2003138
• United Kingdom Motorcycle Market Segmentation II: % Share, by Value, 2003139
• United Kingdom Motorcycle Market Value Forecast: $ million, 2003-2008 141
• United Kingdom Motorcycle Market Volume Forecast: Units thousand, 2003-2008142