Overview
Introduction
The operational leasing market has changed dramatically over the last five
years due to growing levels of competition and hence market saturation. This has
resulted in the market moving towards a price-driven market rather than
product-driven. Winners in this market will be drawn from those that can operate
at a low cost base and/or those that can innovate across the fleet management
process.
Scope
- Provides key data on the operational leasing market, including
segmentation of end-users, fleet management and vehicle size.
- Includes historic data from 1998 and forecasts to 2008
Report Highlights
In an increasingly competitive fleet market, understand how market dynamics
have changed and plan your strategies accordingly.
Reasons to Purchase
- Contains unique and detailed data, based on Datamonitors fleet database
which has been built up over years of automotive industry experience
- Assess evolving market trends and benchmark the market against the rest of
Europe
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