Introduction
- Enigma: One that is puzzling, ambiguous, or inexplicable. See also:
Aftermarket. Software vendor Enigma has established itself as perhaps one of
the only vendors offering specific solutions to the aftermarket. Its biggest
challenge is in elevating aftermarket to a mainstream, accepted market in
its own right.
Scope of this report
- This paper is designed to provide a brief analysis of software vendor
Enigma, which released the 2nd version of its 3C Platform in March 2004.
- The brief explains the importance of recognising the aftermarket: All
post-sale support activities that happen throughout a products life.
Research and analysis highlights
- Despite the importance of the aftermarket, there remains little broad
understanding of the potential for leveraging associated benefits. According
to Enigma and the US Department of Commerce, 8% of US GDP was spent on post
sales parts and service in 2003. This represents some $700 billion being
spent on aftermarket services.
- Enigma is currently a private company backed by well-known businesses such
as Deutsche Bank and GE Equity. According to Enigma, there are no plans for
an IPO. Before such plans start to take shape, Enigma acknowledges that it
must grow its revenue and develop the aftermarket market further.
Key reasons to read this report
- Find out how Enigma differentiates itself.
- Discover Datamonitors independent view on Enigmas strategy for
addressing the software market.
- Discover what partnerships Enigma has established to meet future
challenges.
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