Introduction
- In 2003 there were 32.5m Teens and Tweens in Europe and 33.3m in the US.
Whereas this number will increase by 0.2% a year over the next five years in
the US to reach 33.6m by 2008, the opposite is true of Europe. They are
driven by the desire for acceptance by their peers, their search for
independence and individuality. They also have a growing amount of control
over their spending.
Scope of this report
- Market data providing the market value of all Teen and Tween food, drink
and personal care spending, as well as the total number of occasions.
- In-depth analysis of trends affecting Teen and Tween spending, including
detailed information on levels of income and its sources.
- Insight into the changing expectations and behaviors of Teens and Tweens
as well as the key emotional need states that govern their purchasing
choices.
- Detailed recommendations enabling food, drinks and personal care players
to capitalize on these trends through NPD, and communication messages.
Research and analysis highlights
- Tweens had a total income of US$42.3bn (EUR37.5bn) in 2003, and this is
predicted to increase by 1.7% a year in both the US and Europe to US$42.3bn
(EUR40.9bn) by 2008. As the growth in the amount of pocket money given by
parents declines, so too will the growth of overall Tween income. The
control that Tweens have over their spending will compensate.
- Spending on food will account for 17.0% of Tweens disposable income by
2008, while spending on soft drinks will decline to 3.7% over same period.
- In the US there will be 1.1 billion extra Teen and Tween snacking
occasions in 2008 relative to 2003. Corresponding data for Europe shows that
there will be a much less pronounced increase of only an additional one
million snacking occasions in 2008 compared to 2003 levels.
Key reasons to read this report
- Gain a complete map of the Teen and Tween spending on food, drinks and
personal care split by country and occasion.
- Understand the changing needs and expectations that will govern Teen and
Tween spending over the next five years
- Learn how to successfully target changing needs and expectations through
building trust, focused NPD and tailored communication strategies.
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