Overview
Introduction
This thought leadership piece of analysis assesses the key drivers behind self-directed behaviour
and the emerging customer propositions geared towards meeting the needs of this investor group. It
finishes with Datamonitors independent opinion as to the winning business model for these self
directed customers in the future.
Scope
- Provides a full analysis of the current scope of self-direction including primary research data
from Datamonitors New Consumer Insight Survey
- Outlines the components of the ultimate solution for customers taking a self-directed approach
to their savings and investment needs
- Covers the non-life savings and investment sectors including deposits, investment funds,
equities, bonds, structured products and portfolio management
- European in focus, but contains ideas and analytical frameworks that are applicable at a global
level
Report Highlights
Datamonitors 2004 survey of European consumers reveals that at an overall level the inherent
desire to seek the aid of a broker or adviser in managing finances is quite weak. Only 17.2% of
European consumers for example agreed with the statement "I prefer to use a broker/adviser to
manager my finances".
Providers should empower customers with the information, support, and full range of product
choices to allow them to manage the majority of their savings and investment needs independently.
Encouraging rather than insisting upon self-direction through product design, financial education
and the necessary support, including, where needed, advice.
Datamonitor is convinced that a comprehensive self-directed savings and investment proposition is
a robust and viable long-term alternative to strategies based around either narrower product
specialisms or an advice-lead "wealth management" approach.
Reasons to Purchase
- Assess the market opportunity presented by the self-directed segment and its relative weight in
the wider savings and investments sector
- Better understand what governs a self-directed approach to savings and investments to support
marketing efforts towards existing and potential clients
- Benchmark your value proposition against Datamonitors expert opinion of the ideal offering to
see where refinements and improvements can be made
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