Introduction
This report looks at the size and composition of the wealth market in Thailand, analyzing the
opportunities that exist for regional and local players and providing the best strategies for entry.
Competitive dynamics and customer tendencies are analysed, including an insight into the offshore
nature of investors in these markets.
Scope of this report
- Macroeconomic and savings and investment data collected directly from governmental sources such
as the Bank of Thailand
- Insight into the Thai financial services market obtained through in-depth interviews with the
main wealth managers and private bankers
- Sizing and forecasting of mass affluent and high net worth individuals generated from
Datamonitors proprietary Global Wealth Model
Research and analysis highlights
As an indication of their dominance, domestic banks held 99.3% of all deposits of individuals in
the Thai market, which gives them a distinct advantage when it comes to wealth management.
The provision of specialist services in Thailand for affluent individuals seems to be the
exception rather than the rule. Of the major domestic banks, only Thai Military Bank, Bangkok Bank
and Krung Thai Bank have an affluent offering outside of their normal retail banking services.
Even mass affluent clients require relationship management and an elevated level of service and
this can be done through dedicated branches of the kind seen in other countries.
Key reasons to read this report
- Allows wealth managers to monitor threats and opportunities posed by their main competition
- Forecasts the market to 2008, allowing you to plan strategies on the basis of detailed market
information
- Helps plan products and services by giving key information on customers financial services
preferences
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