Introduction
This report looks at the size and composition of the wealth market in Malaysia, analyzing the
opportunities that exist for regional and local players and providing the best strategies for entry.
Competitive dynamics and customer tendencies are analysed, including an insight into the offshore
nature of investors in these markets.
Scope of this report
- Macroeconomic and savings and investment data collected directly from governmental sources such
as the Bank Negara Malaysia
- Insight into the Malaysian financial services market obtained through in-depth interviews with
the main wealth managers and private bankers
- Sizing and forecasting of mass affluent and high net worth individuals generated from
Datamonitors proprietary Global Wealth Model
Research and analysis highlights
Much of Malaysias economic growth in the 1990s was driven by strong foreign direct investments (FDI).
However, since 2000, Malaysia has faced challenges in attracting FDI which include both domestic and
international factors.
The majority of competitors targeting affluent individuals are competing in the mass affluent
segment and have relatively simplistic product and service propositions.
A much more developed service line than wealth management is bancassurance, which all of the
commercial banks offer in some form or another, either distributing their own products or those of
third parties.
Key reasons to read this report
- This report forecasts the market to 2008, allowing competitors to plan strategies on the basis
of detailed market information
- Allows wealth managers to monitor threats and opportunities posed by their main competition
- Helps competitors plan products and services by giving key information on their customers
financial services preferences
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