Introduction
As Europe recovers from a slowing economy over the last few years, several markets are now showing signs of growth. With company car markets relatively static, operational leasing has continued its growth trajectory. This report focuses on the trends within the European company car markets, highlighting market forecasts, acquisition methods and the key players driving the market.
Scope of this report
- Sizes the company car market and main financing methods used within the market in the leading 7 European countries.
- Highlights the key players within the main 7 European markets in terms of total fleet size and operational leasing fleet size.
Research and analysis highlights
Operational leasing growth is slowing in several of the large Western European markets due to a high level of maturity within the company car fleet. Key notable exceptions to this trend are Italy and Spain where the relative infancy of the product is helping it grow.
Customer acquisition in the operational leasing market has become more expensive as competition levels have increased. This has forced margins down and players have chosen to exit the market; this has resulted in the emergence of an elite group of European players which are expected to increase their hold over the market in the next few years.
By 2010, leasing is expected to account for 49% of European company car purchases, growing by 3% over the next five years. This combined with the growing trend in outsourcing non-core operations will provide will provide an opportunity for fleet management companies to package more services with the leasing product.
Key reasons to read this report
- Understand the key trends in the European fleet market to enable more effective planning in terms of products and markets.
- Benchmark yourself against your competitors to assess your development across all the leading markets in the European fleet industry.
- Gain an insight into the key issues that will impact the fleet market, both today and in the future.
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