Abstract
Overview
Introduction
This case profile assesses the forecourt car wash market in six selected
European markets at various stages of development. It highlights how currently
prevailing dynamics and competitive intensity in these markets vary
significantly with regard to market structure, company strategies, car wash
penetration, promotional strategies and equipment supply issues.
Scope
- Analysis into the penetration of forecourt car washes in individual
markets across the EU25
- Insight into the role played by individual players in specific markets
- An overview of structural factors driving each market including market
concentration, commonly used promotional activities and competitive strategies
- Insight into the role played by equipment manufacturers in each market and
related contractual arrangements
Report Highlights
With a penetration rate of around 70%, Germany and Ireland have the highest
proportion of forecourt sites equipped with a car wash in the EU. Conversely,
at just 9%, Belgium has the lowest penetration rate
Within the six selected markets, levels of 3 firm market concentration range
from 35% in the UK to 79% in Spain
The use of advertising and promotional offers within individual markets varies
significantly between markets. Markets such as Sweden have high levels of
promotional activity whilst in Poland little, if any, is undertaken by
forecourt retailers
Reasons to Purchase
- Obtain a deeper insight into current trends, competitive conditions and
market dynamics in the European forecourt car wash market
- Gain insight into the types of promotional activities and advertising
commonly used in individual markets
- Understand the range of advertising and promotional activities undertaken
in specific markets
View Cart
