Car Washes on the European Forecourt

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • The market structures and competitive conditions in Europe's forecourt car wash markets vary considerably between countries
• CHAPTER 2 INTRODUCTION
  • This case profile assesses the forecourt car wash market in a number of selected European markets at various stages of development
• CHAPTER 3 MARKET CONTEXT
  • The most heavily penetrated forecourt car wash markets are Germany and Ireland
  • Levels of three firm market concentration vary widely between individual markets
• CHAPTER 4 COMPETITIVE DYNAMICS
  • The Polish car wash market is lead by BP which places a high emphasis on installing car washes unlike its much larger rival PKN
  • Promotional activity plays only a very minor role in the Polish forecourt car wash market
  • Agip has by far the largest share of the limited Italian forecourt car wash market
  • Through its association with Agip, Ceccato has the largest manufacturer's presence in the Italian forecourt car wash market
  • Sweden has a low penetration of forecourt car washes, though the ratio of population to car washes is amongst the lowest in Europe
  • Advertising and promotional activities in the Swedish car wash market have a much greater prominence than elsewhere
  • Spain's forecourt car wash market is lead by Repsol and CEPSA, though Shell and Agip have significantly grown their presence
  • Unlike other markets, the Spanish forecourt car wash market is not dominated by automatic roll over equipment
  • Germany has Europe's highest penetration of forecourt car washes and is relatively fragmented with a large number of players
  • German forecourt car wash players generally rely on price competition as the core of its promotional activity
  • Like Germany, the UK forecourt car wash market is highly fragmented with the top two players holding just 26% of the market
  • Although UK forecourt car wash players use similar promotional methods as their European counterparts, they also adopt more specialist practices not generally found elsewhere
  • Related reports and contact details
  • List of Figures
    • Figure 1: Likely Users of this report
    • Figure 2: European Forecourt Car Wash Penetration
    • Figure 3: 3 Firm Market Concentration Ratios
    • Figure 4: Polish Car Wash Penetration and Market Shares
    • Figure 5: Italian Car Wash Penetration and Market Shares
    • Figure 6: Swedish Car Wash Penetration and Market Shares
    • Figure 7: Spanish Car Wash Penetration and Market Shares
    • Figure 8: German Car Wash Penetration and Market Shares
    • Figure 9: UK Car Wash Penetration and Market Shares