Abstract
Overview
Introduction
This report considers approaches to premier banking in Hong Kong. The report
outlines the major trends, identifies opportunities for market entrants and
existing players and profiles providers that are innovative or that have
achieved success serving the premier customer segment.
Scope
- Looks at the growth of the Hong Kong market and the most popular products
amongst affluent individuals, and identifies competitor opportunities
- Sizes the population that would qualify for premier banking services in
Hong Kong
- Provides action points for domestic and foreign banks looking to attract
and retain these premier banking clients
Report Highlights
The variable macroeconomic conditions over the last few years have not had the
impact upon affluent wealth creation that one would have expected. In fact,
growth in total retail liquid assets has been relatively strong over the
1999-2004 period at 6.1% compounded annually.
ABN AMRO offers a relatively elaborate referral rewards program for existing
clients, whereby they can earn different amounts of cash for referring
potential clients depending on the level of assets the potential client has
and the number of successful referrals the client has already made.
Income is a substantial indicator of future or potential wealth as a
proportion of this income is ultimately saved or invested thus building up the
asset base. This suggests that some banks could steal a march on their
competitors and get into the market early by focussing on income rather than
assets.
Reasons to Purchase
- Find out how big the market is and what your potential share is or could be
- Find out how big the gaps are and what the opportunities for growth will
be going forward
- Find out who is competing in the market and what they are doing well, plus
what innovative players are doing overseas to attract these clients
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