The Role of DRM in the Broadcast Sector (Strategy Focus)

Table of Contents

• DATAMONITOR VIEW
  • CATALYST
  • SUMMARY
  • METHODOLOGY
• ANALYSIS
  • DRM provides new opportunities across the broadcastsector
    • Conditional access solutions provide protection in theestablished pay-TV market
      • DRM goes beyond traditional conditional access solutions
      • DRM solutions are unlikely to displace CA in thetraditional pay-TV environment in the short term
  • New distribution channels provide a significantopportunity for DRM providers
    • IPTV rollout drives the need for robust DRM
      • IPTV market development is still limited
    • Conditional access providers are coming up against newcompetition
      • Traditional conditional access providers are evolving tothe meet the IPTV challenge
      • Emerging DRM providers take more of a software-basedapproach
      • Will software-based DRM be sufficiently secure?
    • Microsoft's end-to-end approach to IPTV may restrict DRMcompetition
      • Competitors suggest that Microsoft's customers may belocked into inflexible DRM
    • Further developments can be expected in the IPTV DRMspace
  • Cable and satellite operators will increasingly deployDRM to enable greater flexibility
    • Increasing consumer demand for flexible content usagewill drive need for flexible DRM
      • SVP alliance seeking to enable greater contentflexibility
      • SmartRight proposes a smartcard-based approach
      • CA-to-DRM bridges offer a potential answer to operatorand consumer demands
    • Interoperability between DRM solutions crucial tolong-term market development
• APPENDIX
  • Definitions
  • Further reading
  • Ask the analyst
• List of Figures
  • Figure 1: DRM enables a broader range of businessmodels that conditional access
  • Figure 2: The IPTV market is set for strong growthover the next three years