Abstract
Overview
Introduction
How Britain Shops Music & Video provides a detailed overview of the shopping
habits of consumers. It examines, who shops for music and video, where they
shop, whether they are satisfied with their current store and what stores
should do to satisfy customers more.
Scope
- A thorough analysis of the way customer shop in the music & video sector,
complete with profiles of the following retailers:
- Amazon, Asda, HMV, Music Zone, Play.com, Sainsbury, Tesco, Virgin
Megastores, WH Smith, Woolworths
Report Highlights
Each How Britain Shops report provides visitor and main user share data,
conversion rates, customer loyalty rates, reasons for loyalty and key
competitors for all major retailers in the sector. Data is segmented
regionally and by demographic and socio-economic group. Historic data is
provided so trends can be analysed over a four year period.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Verdict's thorough understanding of retail issues enables us to interpret
data from an informed viewpoint and explore implications for retailers.
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