How Britain Shops 2006: Music & Video

Table of Contents

• CHAPTER 1 INTRODUCTION
  • What is cDNA?
  • What's available?
• CHAPTER 2 EXECUTIVE SUMMARY
  • Music & video key findings
  • Profile of music video shoppers
  • Penetration of music video shoppers
  • Music & video retailer usage
  • Music & video main user share by region
  • Music & video conversion rates
  • Music & video shopping around
  • Music & video loyalty
  • Music & video drivers of loyalty/disloyalty
• CHAPTER 3 AMAZON
  • Amazon key findings
  • Amazon visitors
  • Amazon main users
  • Amazon conversion rates
  • Amazon loyalty
  • Amazon competitors
• CHAPTER 4 ASDA
  • Asda key findings
  • Asda visitors
  • Asda main users
  • Asda conversion rates
  • Asda loyalty
  • Asda competitors
• CHAPTER 5 HMV
  • HMV key findings
  • HMV visitors
  • HMV main users
  • HMV conversion rates
  • HMV loyalty
  • HMV competitors
• CHAPTER 6 MUSIC ZONE
  • Music Zone key findings
  • Music Zone visitors
  • Music Zone main users
  • Music Zone conversion rates
  • Music Zone loyalty
  • Music Zone competitors
• CHAPTER 7 PLAY.COM
  • Play.com key findings
  • Play.com visitors
  • Play.com main users
  • Play.com conversion rates
  • Play.com loyalty
  • Play.com competitors
• CHAPTER 8 SAINSBURY
  • Sainsbury key findings
  • Sainsbury visitors
  • Sainsbury main users
  • Sainsbury conversion rates
  • Sainsbury loyalty
  • Sainsbury competitors
• CHAPTER 9 TESCO
  • Tesco key findings
  • Tesco visitors
  • Tesco main users
  • Tesco conversion rates
  • Tesco loyalty
  • Tesco competitors
• CHAPTER 10 VIRGIN MEGASTORES
  • Virgin Megastores key findings
  • Virgin Megastores visitors
  • Virgin Megastores main users
  • Virgin Megastores conversion rates
  • Virgin Megastores loyalty
  • Virgin Megastores competitors
• CHAPTER 11 WH SMITH
  • WH Smith key findings
  • WH Smith visitors
  • WH Smith main users
  • WH Smith conversion rates
  • WH Smith loyalty
  • WH Smith competitors
• CHAPTER 12 WOOLWORTHS
  • Woolworths key findings
  • Woolworths visitors
  • Woolworths main users
  • Woolworths conversion rates
  • Woolworths loyalty
  • Woolworths competitors
• CHAPTER 13 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
  • List of Tables
    • Table 1: Profile of music & video shoppers by region 2006
    • Table 2: Share of active music & video shoppers regularly using each retailer 2002-2006
    • Table 3: Share of active music & video shoppers using a given retailer as their main store 2002-2006
    • Table 4: Share of active music & video shoppers naming a retailer as their main store by TV region (%) 2006
    • Table 5: Average rate of music & video conversion from visitor to main user by TV region 2006
    • Table 6: Music & video - average number of other stores used by TV region 2006
    • Table 7: Proportion of music video shoppers that are loyal to their main store by TV region 2006
    • Table 8: Music & video detailed drivers of loyalty (%) 2006
    • Table 9: Music & video loyalty scores by retailer (%) 2002-2006
    • Table 10: Music & video disloyalty scores by retailer (%) 2002-2006
    • Table 11: What disloyal music & video users preferred about other stores (%) 2002-2006
    • Table 12: Amazon visitor share by region 2006
    • Table 13: Amazon main user share by region 2006
    • Table 14: Amazon conversion rates by region 2006
    • Table 15: Amazon loyalty by region 2006
    • Table 16: Amazon drivers of loyalty 2006
    • Table 17: Amazon drivers of disloyalty 2006
    • Table 18: Amazon potential change 2006
    • Table 19: Amazon - other retailers used 2006
    • Table 20: Amazon - other music video stores used (%) 2006
    • Table 21: Asda visitor share by region 2006
    • Table 22: Asda main user share by region 2006
    • Table 23: Asda conversion rates by region 2006
    • Table 24: Asda loyalty by region 2006
    • Table 25: Asda drivers of loyalty 2006
    • Table 26: Asda drivers of disloyalty 2006
    • Table 27: Asda potential change 2006
    • Table 28: Asda - other retailers used 2006
    • Table 29: Asda - other music video stores used (%) 2006
    • Table 30: HMV visitor share by region 2006
    • Table 31: HMV main user share by region 2006
    • Table 32: HMV conversion rates by region 2006
    • Table 33: HMV loyalty by region 2006
    • Table 34: HMV drivers of loyalty 2006
    • Table 35: HMV drivers of disloyalty 2006
    • Table 36: HMV potential change 2006
    • Table 37: HMV - other retailers used 2006
    • Table 38: HMV - other music video stores used (%) 2006
    • Table 39: Music Zone visitor share by region 2006
    • Table 40: Music Zone main user share by region 2006
    • Table 41: Music Zone conversion rates by region 2006
    • Table 42: Music Zone loyalty by region 2006
    • Table 43: Music Zone drivers of loyalty 2006
    • Table 44: Music Zone drivers of disloyalty 2006
    • Table 45: Music Zone potential change 2006
    • Table 46: Music Zone - other retailers used 2006
    • Table 47: Music Zone - other music video stores used (%) 2006
    • Table 48: Play.com visitor share by region 2006
    • Table 49: Play.com main user share by region 2006
    • Table 50: Play.com conversion rates by region 2006
    • Table 51: Play.com loyalty by region 2006
    • Table 52: Play.com drivers of loyalty 2006
    • Table 53: Play.com drivers of disloyalty 2006
    • Table 54: Play.com potential change 2006
    • Table 55: Play.com - other retailers used 2006
    • Table 56: Play.com - other music video stores used (%) 2006
    • Table 57: Sainsbury visitor share by region 2006
    • Table 58: Sainsbury main user share by region 2006
    • Table 59: Sainsbury conversion rates by region 2006
    • Table 60: Sainsbury loyalty by region 2006
    • Table 61: Sainsbury drivers of loyalty 2006
    • Table 62: Sainsbury drivers of disloyalty 2006
    • Table 63: Sainsbury potential change 2006
    • Table 64: Sainsbury - other retailers used 2006
    • Table 65: Sainsbury - other music video stores used (%) 2006
    • Table 66: Tesco visitor share by region 2006
    • Table 67: Tesco main user share by region 2006
    • Table 68: Tesco conversion rates by region 2006
    • Table 69: Tesco loyalty by region 2006
    • Table 70: Tesco drivers of loyalty 2006
    • Table 71: Tesco drivers of disloyalty 2006
    • Table 72: Tesco potential change 2006
    • Table 73: Tesco - other retailers used 2006
    • Table 74: Tesco - other music and video stores used (%) 2006
    • Table 75: Virgin Megastores visitor share by region 2006
    • Table 76: Virgin Megastores main user share by region 2006
    • Table 77: Virgin Megastores conversion rates by region 2006
    • Table 78: Virgin Megastores loyalty by region 2006
    • Table 79: Virgin Megastores drivers of loyalty 2006
    • Table 80: Virgin Megastores drivers of disloyalty 2006
    • Table 81: Virgin Megastores potential change 2006
    • Table 82: Virgin Megastores - other retailers used 2006
    • Table 83: Virgin Megastores - other music video stores used % 2006
    • Table 84: WH Smith visitor share by region 2006
    • Table 85: WH Smith main user share by region 2006
    • Table 86: WH Smith conversion rates by region 2006
    • Table 87: WH Smith loyalty by region 2006
    • Table 88: WH Smith drivers of loyalty 2006
    • Table 89: WH Smith drivers of disloyalty 2006
    • Table 90: WH Smith potential change 2006
    • Table 91: WH Smith - other retailers used 2006
    • Table 92: WH Smith - other music &; video stores used (%) 2006
    • Table 93: Woolworths visitor share by region 2006
    • Table 94: Woolworths main user share by region 2006
    • Table 95: Woolworths conversion rates by region 2006
    • Table 96: Woolworths loyalty by region (%) 2006
    • Table 97: Woolworths drivers of loyalty 2006
    • Table 98: Woolworths drivers of disloyalty 2006
    • Table 99: Woolworths potential change 2006
    • Table 100: Woolworths - other retailers used 2006
    • Table 101: Woolworths - other music and video stores used (%) 2006
    • Table 102: Sample sizes by sector
  • List of Figures
    • Figure 1: Share of music & video shoppers (%) 2002-2006
    • Figure 2: Profile of music video shoppers by gender (%) 2002-2006
    • Figure 3: Profile of music video shoppers by age bracket (%) 2002-2006
    • Figure 4: Profile of music video shoppers by socio-economic class 2002-2006
    • Figure 5: Proportion of consumers who shop for music video by demographics (%) 2006
    • Figure 6: Proportion of consumers who shop for music video by TV region (%) 2006
    • Figure 7: Concentration of main user share of Top Five music video retailers 2004
    • Figure 8: Concentration of main user share of Top Five music video retailers 2005
    • Figure 9: Concentration of main user share of Top Five music video retailers 2006
    • Figure 10: Average rate of music video conversion from visitor to main user (%) 2006
    • Figure 11: Rate of conversion from visitors to main users by music video retailer (%) 2006
    • Figure 12: Music video - average number of other stores used 2002-2006
    • Figure 13: Music video - average number of other stores used by retailer 2006
    • Figure 14: Proportion of music video shoppers that are loyal to their main store (%) 2002-2006
    • Figure 15: Proportion of music video shoppers that are loyal to their main store by demographic group (%) 2006
    • Figure 16: Proportion of music video shoppers that are loyal to their main store by retailer (%) 2006
    • Figure 17: Percentage point change in loyalty rates since last year by music video retailer 2006
    • Figure 18: Proportion of loyal music video main users identifying drivers of loyalty (%) 2002-2006
    • Figure 19: Amazon visitor share (%) 2002-2006
    • Figure 20: Amazon visitor share by demographic group (%) 2006
    • Figure 21: Amazon main user share (%) 2002-2006
    • Figure 22: Amazon main user share by demographic group (%) 2006
    • Figure 23: Amazon conversion rates (%) 2002-2006
    • Figure 24: Amazon conversion rates by demographic group (%) 2006
    • Figure 25: Amazon loyalty (%) 2002-2006
    • Figure 26: Amazon loyalty by demographics (%) 2006
    • Figure 27: Amazon preference stores (%) 2006
    • Figure 28: Amazon shopping around 2006
    • Figure 29: Asda visitor share (%) 2002-2006
    • Figure 30: Asda visitor share by demographic group (%) 2006
    • Figure 31: Asda main user share (%) 2002-2006
    • Figure 32: Asda main user share by demographic group (%) 2006
    • Figure 33: Asda conversion rates (%) 2002-2006
    • Figure 34: Asda conversion rates by demographic group (%) 2006
    • Figure 35: Asda loyalty (%) 2002-2006
    • Figure 36: Asda loyalty by demographics (%) 2006
    • Figure 37: Asda preference stores (%) 2006
    • Figure 38: Asda shopping around 2006
    • Figure 39: HMV visitor share (%) 2002-2006
    • Figure 40: HMV visitor share by demographic group (%) 2006
    • Figure 41: HMV main user share (%) 2002-2006
    • Figure 42: HMV main user share by demographic group (%) 2006
    • Figure 43: HMV conversion rates (%) 2002-2006
    • Figure 44: HMV conversion rates by demographic group (%) 2006
    • Figure 45: HMV loyalty (%) 2002-2006
    • Figure 46: HMV loyalty by demographics (%) 2006
    • Figure 47: HMV preference stores (%) 2006
    • Figure 48: HMV shopping around 2006
    • Figure 49: Music Zone visitor share (%) 2002-2006
    • Figure 50: Music Zone visitor share by demographic group (%) 2006
    • Figure 51: Music Zone main user share (%) 2002-2006
    • Figure 52: Music Zone main user share by demographic group (%) 2006
    • Figure 53: Music Zone conversion rates (%) 2002-2006
    • Figure 54: Music Zone conversion rates by demographic group (%) 2006
    • Figure 55: Music Zone loyalty (%) 2002-2006
    • Figure 56: Music Zone loyalty by demographics (%) 2006
    • Figure 57: Music Zone preference stores (%) 2006
    • Figure 58: Music Zone shopping around 2006
    • Figure 59: Play.com visitor share (%) 2002-2006
    • Figure 60: Play.com visitor share by demographic group (%) 2006
    • Figure 61: Play.com main user share (%) 2002-2006
    • Figure 62: Play.com main user share by demographic group (%) 2006
    • Figure 63: Play.com conversion rates (%) 2002-2006
    • Figure 64: Play.com conversion rates by demographic group (%) 2006
    • Figure 65: Play.com loyalty (%) 2002-2006
    • Figure 66: Play.com loyalty by demographics (%) 2006
    • Figure 67: Play.com preference stores (%) 2006
    • Figure 68: Play.com shopping around 2006
    • Figure 69: Sainsbury visitor share (%) 2002-2006
    • Figure 70: Sainsbury visitor share by demographic group (%) 2006
    • Figure 71: Sainsbury main user share (%) 2002-2006
    • Figure 72: Sainsbury main user share by demographic group (%) 2006
    • Figure 73: Sainsbury conversion rates (%) 2002-2006
    • Figure 74: Sainsbury conversion rates by demographic group (%) 2006
    • Figure 75: Sainsbury loyalty (%) 2002-2006
    • Figure 76: Sainsbury loyalty by demographics (%) 2006
    • Figure 77: Sainsbury preference stores (%) 2006
    • Figure 78: Sainsbury shopping around 2006
    • Figure 79: Tesco visitor share (%) 2002-2006
    • Figure 80: Tesco visitor share by demographic group (%) 2006
    • Figure 81: Tesco main user share (%) 2002-2006
    • Figure 82: Tesco main user share by demographic group (%) 2006
    • Figure 83: Tesco conversion rates (%) 2002-2006
    • Figure 84: Tesco conversion rates by demographic group (%) 2006
    • Figure 85: Tesco loyalty (%) 2002-2006
    • Figure 86: Tesco loyalty by demographics (%) 2006
    • Figure 87: Tesco preference stores (%) 2006
    • Figure 88: Tesco shopping around 2006
    • Figure 89: Virgin Megastores visitor share (%) 2002-2006
    • Figure 90: Virgin Megastores visitor share by demographic group (%) 2006
    • Figure 91: Virgin Megastores main user share % 2002-2006
    • Figure 92: Virgin Megastores main user share by demographic group (%) 2006
    • Figure 93: Virgin Megastores conversion rates (%) 2002-2006
    • Figure 94: Virgin Megastores conversion rates by demographic group (%) 2006
    • Figure 95: Virgin Megastores loyalty (%) 2002-2006
    • Figure 96: Virgin Megastores loyalty by demographics (%) 2006
    • Figure 97: Virgin Megastores preference stores (%) 2006
    • Figure 98: Virgin Megastores shopping around 2006
    • Figure 99: WH Smith visitor share (%) 2002-2006
    • Figure 100: WH Smith visitor share by demographic group (%) 2006
    • Figure 101: WH Smith main user share (%) 2002-2006
    • Figure 102: WH Smith main user share by demographic group (%) 2006
    • Figure 103: WH Smith conversion rates (%) 2002-2006
    • Figure 104: WH Smith conversion rates by demographic group (%) 2006
    • Figure 105: WH Smith loyalty (%) 2002-2006
    • Figure 106: WH Smith loyalty by demographics (%) 2006
    • Figure 107: WH Smith preference stores (%) 2006
    • Figure 108: WH Smith shopping around 2006
    • Figure 109: Woolworths visitor share (%) 2002-2006
    • Figure 110: Woolworths visitor share by demographic group (%) 2006
    • Figure 111: Woolworths main user share (%) 2002-2006
    • Figure 112: Woolworths main user share by demographic group (%) 2006
    • Figure 113: Woolworths conversion rates (%) 2002-2006
    • Figure 114: Woolworths conversion rates by demographic group (%) 2006
    • Figure 115: Woolworths loyalty (%) 2002-2006
    • Figure 116: Woolworths loyalty by demographics (%) 2006
    • Figure 117: Woolworths preference stores (%) 2006
    • Figure 118: Woolworths shopping around 2006