Abstract
Overview
Introduction
The growth in consumers' desire for health and beauty is interlinked; both are
strongly associated with food and supplement consumption. People - especially
middle-aged female consumers, but a wider selection of the population as a
whole as well - want products that will actively maximize their attractiveness.
Scope
- Quantitative data covering oral beauty product spending between 2000 and
2010, broken down by country and category.
- Analysis of core oral beauty consumer groups broken down by age, gender
and attitudes.
- Survey-based insights into consumers' attitudes towards their body image,
and how this shapes consumption behavior.
- Detailed action points offering practical strategies based on the trends
and insights analyzed in the report.
Report Highlights
Sales of oral beauty supplements to consumers accelerated at a phenomenal rate
between 2000 and 2005 at an average annual growth rate (CAGR) of 17.0% across
Europe and the US. Future growth will remain strong at a CAGR of 9.0% to 2010
as more consumers become convinced of the benefits of seeking beauty through
nutrition.
French consumers spend the most per head on oral beauty supplements due to a
traditionally stronger acceptance of the 'beauty from within concept' in
France. The US is the next most important marketplace, driven by consumers'
increasing willingness to supplement poor dietary habits and find quick fix
health solutions.
Targeting the market opportunity presented by beauty for nutrition is not
easy, but carries substantial rewards for companies that can manage it
effectively. The most important issues for companies to overcome are
skepticism about the benefits of these products and the integration of oral
beauty products into consumer lifestyles.
Reasons to Purchase
- Obtain exclusive data concerning value consumption of oral beauty
supplements over time.
- Understand how beauty concerns affect consumers' changing consumption
behavior.
- Improve your marketing strategy by catering to the fastest-growing
opportunities and consumer groups.
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