Abstract
Overview
Introduction
Datamonitor has conducted this in-depth primary research project to determine
the key technology investment priorities and drivers across the European media
sector.
Scope
- This survey consists of 35 questions - 15 core questions and 4 sets of 5
sub-sector specific questions that were asked only to relevant interviewees.
- 200 senior IT executives at leading European media companies were
interviewed across four key sub-sectors: broadcasting, music, games and
publishing.
- Countries/regions represented: France, Germany, the UK and Rest of Western
Europe (25% of sample each).
Report Highlights
IT budgets remain buoyant across the European media sector, with 94% of
budgets either remaining static or increasing in 2005. As a result,
Datamonitor suggests that the media sector remains an attractive target for
technology vendors, with increasing networking a storage demands acting to
boost demand for equipment and related services.
European media companies are ramping up their investment in both core
infrastructure technology and media-specific solutions in order to meet key
challenges such as supporting the deployment of new services, increasing
efficiency and improving customer satisfaction.
Reasons to Purchase
- Provides an insight into the IT investment priorities of 200 European
media companies across four sub-sectors: broadcast, music, games and
publishing.
- Offers regional and sub-sector data splits, providing an understanding of
how developments and requirements differ according to these variables.
- Provides technology vendors with up-to-date and relevant end-user research
upon which customer targeting can be based.
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