Abstract
Overview
Introduction
Germany has the highest level of renewable energy tariff penetration in
Europe. The German model shows that all companies regardless of size can offer
competitive renewable energy tariffs. This brief assesses renewable energy
tariffs in the German retail electricity market and highlights key success
factors for tariff penetration that can be applied to markets outside of
Germany.
Scope
- An examination of renewable energy capacity growth in Germany.
- A review of renewable energy tariff penetration in three large German
cities.
- An analysis of the regulatory support system for renewable energy
production in Germany.
- A summary of German experience that is transferable to other jurisdictions.
Report Highlights
Including renewable energy tariffs in a product portfolio reduces suppliers'
exposure to price volatility in the conventional energy wholesale market. This
security can be passed on to customers in the form of price guarantees.
German rules guarantee prices for renewable energy, which stimulates
investment in new capacity. These rules also require grid operators to accept
energy generated from renewable sources onto their grid. Taken together, a
supply-push system is created that feeds into retail sales strategies.
Reasons to Purchase
- Understand key features of the most successful renewable energy retail
market in Europe.
- Understand the drivers behind record renewable energy tariff penetration
in Germany.
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