Abstract
Overview
Introduction
The profile of wealth management clients in Europe is currently changing in
response to wider social and economic changes. These are creating a higher
level of demand for wealth management services among certain groups, and
wealth managers are in the process of identifying how to effectively target
these groups.
Scope
- Considers the rise of certain client types across Europe;
- Provides examples of global marketing and client acquisition strategies.
Report Highlights
The key to marketing to entrepreneurs and the owners of small businesses is to
demonstrate an understanding of the current and future issues facing this
group. Wealth managers must be able to show that they are flexible and
immersed in the business environment, with knowledge of the services and
support that small businesses require.
Retirees are often considered by wealth managers to be a difficult segment to
target through marketing, for several reasons. Firstly, this group do not
necessarily have the same set of objectives for the management of their wealth
as younger clients - they may want to focus on finding effective ways to pass
their wealth on rather than develop it.
Wealth managers seeking to attract families need to develop ways of bringing
this potentially diverse group together and demonstrate the ability of the
bank to cater to a variety of needs as well as manage the wealth of the whole
family in a unified way.
Reasons to Purchase
- Identify the fastest growing and potentially most important groups of
clients in the European market;
- Gain insight into existing strategies used by competitors to attract
valuable client segments.
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