Abstract
Overview
Introduction
Verdict Research: Following the much anticipated opening of its first UK store
in Thurrock, near London, ILVA has widely being touted as the biggest
development in the UK furniture sector since the arrival of IKEA nineteen
years ago. But what are the potential ramifications for competitors in the
sector?
Scope
- The proposition section of the report includes analysis from store visits
and an interview with ILVA chief executive Martin Toogood.
- Verdict's own in-house analysis and extensive proprietary database,
alongside a rigorous financial modelling process is used to forecast future
sales.
Highlights
Provided the Danish furniture retailer's formula delivers on all its promises
and proves to be a success in the marketplace under present market conditions
ILVA could become the fifth largest furniture retailer in the UK by 2011.
ILVA could deliver sales densities of more than twice the sector average
within the next five years to be on a par with IKEA and DFS.
The key strengths of ILVA's proposition pick up on the areas where most
furniture retailers have only made limited progress in. These are
inspirational store environments with an emphasis on product rather than
price; a strong emphasis on service; and an extensive offer targeted across
all spectrums of the underserved middle market.
Reasons to Purchase
- Quantify the scale of the potential threat that ILVA poses to existing
furniture retailers in the UK.
- Obtain a solid understanding of the operations and proposition of the
latest entrant into the furniture market.
- Benchmark key aspects of ILVA's existing proposition to benchmark against
improvements in leading furniture retailers.
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