ILVA's Entry into the UK

Table of Contents

• VERDICT VIEW
  • CATALYST
  • SUMMARY
• ANALYSIS
  • The Danish connection
    • Company history
  • Furniture market overview
    • Key demand drivers
  • Assessing ILVA's entry into the UK
    • Identifying the gap in the market
      • There are three key reasons behind ILVA's decision to enter the UK
        • Potential target audience
  • The ILVA proposition
    • The stores
    • Thurrock store layout
    • Store navigation
    • Price architecture
    • Products
    • Service and delivery
  • Future progression
    • Future expansion
    • Store criteria
    • SWOT Analysis
  • Market impact
    • Implications for competitors
    • Five year projections
      • Scenario one: Low outcome
      • Scenario two: High outcome
• ACTIONS
  • Implications of ILVA's entry into the UK furniture market
  • List of Tables
    • Table 1: ILVA key competitors' target market and propositions
    • Table 2: Potential ILVA target expansion locations 2006-2011
    • Table 3: General assumptions for scenario analysis
    • Table 4: ILVA projected key operating statistics 2006e-2012e - low outcome
    • Table 5: ILVA projected key operating statistics 2006e-2012e - high outcome
  • List of Figures
    • Figure 1: Furniture market drivers
    • Figure 2: Market positions of key furniture retailers 2006
    • Figure 3: ILVA store exterior
    • Figure 4: ILVA mezzanine level
    • Figure 4: ILVA store interior
    • Figure 5: ILVA top floor interior
    • Figure 6: ILVA roomsets
    • Figure 7: ILVA homewares area
    • Figure 8: ILVA lighting display
    • Figure 9: ILVA SWOT analysis
    • Figure 10: Specialist initiatives to counter the potential threat from ILVA
    • Figure 11: ILVA projected market share performance 2007-2011