Abstract
Overview
Introduction
Austria has a consolidated banking market. This has led to a few key players
dominating the consumer credit market. The market share of these key players
is covered in this report along with regulatory and competitor developments in
the market. The market size and factors that have affected growth are
discussed. Furthermore, a forecast shows future growth and the factors for
this are highlighted.
Scope
- Covers the consumer credit market (not including any loans secured on
property)
- Provides market sizing data in terms of gross advances and balances
outstanding
- Provides competitor market share for the top five players in terms of
balances outstanding; a short profile of the top players is also provided
- Provides competitor market share for the top five credit card lenders in
terms of balances outstanding
Report Highlights
Growth in the last five years has been slow. This is because of a number of
factors including a culture that is adverse to debt and promotes work,
discipline and saving. Furthermore, poor credit card penetration and a
reliance on the German economy, which has performed particularly badly in
recent years has hampered growth.
There is a strong regional branch presence in Austria. This means that
Austrians often have close ties with their local branch. Therefore, when
consumers require credit they are likely to go to their local branch.
Furthermore, a limited infrastructure for credit card and retail finance in
Austria further enhances the personal loan market.
Competition in the Austrian banking sector has been strong, resulting in thin
margins and low fees in the service areas. The branch density in Austria is
the second highest in Europe. However, competition varies according to
different regions. Vienna is one of the most competitive, while the more rural
areas are less exposed to competition.
Reasons to Purchase
- Learn how the Austrian consumer credit market has developed over the last
five years
- Understand the recent developments in the market in terms of regulation,
competition and product innovations
- Find out Datamonitor's opinion on the future performance of the Austrian
consumer credit market over the next five years and its future prospects
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