Abstract
Overview
Introduction
Turkey is Europe's most credit card orientated consumer credit market. The
Turkish consumer credit market has seen significant growth in the last five
years and this report details this growth and the reasons. Market forecasts,
competitor market shares and key regulatory and competitor developments are
covered, resulting in a comprehensive report covering this unique market.
Scope
- Covers the consumer credit market (not including any loans secured on
property)
- Provides market sizing data in terms of gross advances and balances
outstanding
- Provides competitor market share for the top five players in terms of
balances outstanding; a short profile of the top players is also provided
- Provides competitor market share for the top five credit card lenders in
terms of balances outstanding
Report Highlights
The consumer credit market has risen rapidly in Turkey primarily due to the
recovery of the Turkish economy. The recovery of the economy has in turn
increased consumer confidence and increased spending on consumables.
Furthermore, inflation has been falling, which has in turn led to lower
interest rates thus making borrowing cheaper.
Credit cards are popular in Turkey among both issuing banks and consumers.
High inflation has limited banks' consumer credit portfolios making long-term
credit much less common than elsewhere in Europe. This has resulted in an
innovative range of rewards and incentives in the credit card market.
Amid the flurry of strategic partnerships being formed recently in Turkey
there has been little sign of domestic led consolidation. This is because the
domestic market is self-sufficient in terms of capital funding for the current
and expected rise in consumer credit, which makes mergers unnecessary for a
bank's future development.
Reasons to Purchase
- Learn how the Turkish consumer credit market has developed over the last
five years
- Understand the recent developments in the market in terms of regulation,
competition and product innovations
- Find out Datamonitor's opinion on the future performance of the Turkish
consumer credit market over the next five years and its future prospects
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