Abstract
Overview
Introduction
This review report provides an overview of opportunities for ICT vendors
across the media sector, addressing key drivers and strategies for IT
investment by European media firms.
Scope
- Highlights how the shift in consumer demand for more flexible and
compelling content is driving competition.
- Addresses media sub-sector rollout of new services in order to remain
competitive and the digital solutions required to deploy them.
- Outlines key IT strategies that are used by media firms to meet digital
distribution challenges.
- Includes recent M&A activity as well as industry collaboration that helps
drive greater emphasis on IT investment.
Highlights
Media consumption habits are changing as a result of the emergence of multiple
distribution channels and the arrival of non-traditional competitors.
IT investment across Europe (minus personnel) is expected to double for media
companies by 2009 as media sub-sectors push digital system strategies,
investing in new platforms and delivery systems to adapt to online and mobile
markets.
Reasons to Purchase
- Details the key technological investment drivers in the European media
sector.
- Details the IT investment strategies for media firms and provides key data
on IT spending across Europe.
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