[Report] UK Personal General Insurance Market Research, Trends, Analysis TOC

CHAPTER 1 INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
CHAPTER 2 NORWICH UNION: UK PERSONAL GENERAL INSURANCE COMPETITOR PROFILE 2006
- Norwich Union is part of the Aviva Group and is the largest contributor to its general insurance business
  - Norwich Union Insurance is part of the Aviva group
  - Norwich Union is the largest contributor to Aviva' s worldwide general insurance premium income
- Norwich Union' s personal lines book accounts for the majority of its general insurance business, and while motor and home have seen marginal growth since 2001, the insurer has made significant profits
  - Norwich Union' s general insurance book is weighted towards personal lines business
  - Norwich Union has seen slower growth in its household and private motor books than the overall market
  - Norwich Union' s household book grew marginally between 2001 and 2005, while the size of its private motor book remained fairly flat
  - Norwich Union' s profit before tax increased to £1.3 billion in 2005
  - Norwich Union recorded a strong set of results for the first half of 2006
- Norwich Union' s key areas of focus are its Pay As You Drive motor insurance proposition and its roadside assistance product
  - Norwich Union launched Pay As You Drive motor insurance in 2006
  - Norwich Union is increasing premium rates in motor and has stopped quoting for third party cover online
  - Norwich Union aims to grow the personal membership of RAC Rescue by 800,000 by 2008
  - Norwich Union focuses its advertising budget primarily on motor and household insurance
  - Norwich Union spends the majority of its advertising budget on direct mail
- Norwich Union follows a multi-distribution channel strategy
  - Corporate partnerships play a significant role in NUI' s personal lines distribution strategy
  - Norwich Union Direct has seen powerful growth between 2001 and 2005
  - Intermediaries are now the smallest distribution channel for personal lines insurance
  - Norwich Union aims to sell 600,000 new policies under the RAC Direct Insurance brand by 2008
- Norwich Union will be continuing with its long-term strategy while focusing on the RAC businesses, Norwich Union Direct and Pay As You Drive in the near-term
  - Norwich Union' s longer term strategy is to be a multi-product, multi-channel insurance company
  - In the near-term Norwich Union will be focusing on the RAC businesses, Norwich Union Direct and the Pay As You Drive initiative
CHAPTER 3 APPENDIX
- Supplementary data
- Methodology
  - Competitor data
    - GWP versus GEP reporting
    - Major changes in FSA Return categories and their impact
  - Market size
    - Changes in market size information
- 2005 definitions for lines of business
  - Accident & health
  - Motor
    - Total private motor
    - Private motor comprehensive
    - Private motor non-comprehensive
    - Motorcycle
  - Property
    - Household and domestic all risks.
  - Financial/Pecuniary loss business
    - Total personal financial loss business
  - Total personal
  - Total commercial
- Ratio analysis by competitor
- Premium income measures
  - Earned premiums
  - Gross Premium
  - Net Premium
  - Written premiums
- Research methodology
  - Datamonitor' s Personal Broker Survey
- Current readings
- Future readings
- Do you need more information?
  - Datamonitor Financial Services Consulting
- SPP writing team
- List of Tables
  - Table 1: Aviva' s general insurance NWP by geography, 2005
  - Table 2: Split between personal and commercial business for Norwich Union, 2005
  - Table 3: Norwich Union' s growth rate and share of personal GWP by selected line of business compared to the market, 2005
  - Table 4: Norwich Union' s personal lines premium income split by line of business, 2001-5
  - Table 5: Key statistics relating to Norwich Union' s personal lines book, 2001-5
  - Table 6: Profit metrics for Norwich Union, 2001-5
  - Table 7: Norwich Union' s advertising spend by product, 2005
  - Table 8: Norwich Union' s advertising spend by media, 2005
  - Table 9: Norwich Union sources of personal lines premium income, 2001 and 2005e
  - Table 10: Do you enjoy dealing with any particular insurer?
- List of Figures
  - Figure 1: Aviva is made up of five business streams
  - Figure 2: Norwich Union was by far the biggest contributor to Aviva' s general insurance business in 2005
  - Figure 3: Almost two-thirds of Norwich Union' s UK general insurance book was personal business in 2005
  - Figure 4: Norwich Union' s household book grew slower than the overall household market between 2001 and 2005
  - Figure 5: Strong growth in Norwich Union' s private motor and household books saw premium income rise back to 2001 levels in 2005
  - Figure 6: Norwich Union' s operating profit has increased every year between 2001 and 2005
  - Figure 7: RAC Rescue aims to acquire 800,000 more individual members by 2008
  - Figure 8: Norwich Union spent over half of its advertising budget on private motor insurance in 2005
  - Figure 9: A large proportion of Norwich Union' s advertising budget is spent on direct mail and TV advertising
  - Figure 10: The closure of Hill House Hammond has slashed Norwich Union' s intermediated business volumes
  - Figure 11: NUI has set an aim for RAC Direct Insurance to acquire 600,000 new policies by 2008
  - Figure 12: Norwich Union Insurance' s personal lines corporate strategy
  - Figure 13: Brokers particularly enjoy dealing with Zurich and Norwich Union

Norwich Union: UK Personal General Insurance Competitor Profile 2006

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