Abstract
Overview
Introduction
Brazil, Russia, India and China (BRIC) markets have huge potential for the
development of a stable consumer society that can be profitably targeted by
consumer packaged goods players across the globe. Although the region requires
further social cohesion and economic development to fully stabilize, players
that act quickly and tailor their offering can reap significant rewards.
Scope
- Quantitative consumer trend data across Brazil, Russia, India and China -
with historical and future forecast focus
- Qualitative analysis of consumer group dynamics and the implications of
these for companies seeking to target the lucrative BRIC consumer marketplace.
- Detailed analysis of consumer lifestyles, attitudes and needs affecting
the packaged goods sectors and the influence of these on buying behavior.
- Detailed Action Points pinpointing how to fine tune your strategy and
devise effective marketing concepts in this region.
Highlights
Wealth in Russia is still low, but improving. The wealth contained among the
bottom 40% of the Russian population almost matches that of the middle
quintile which is a pattern often repeated in established markets with stable
middle classes. These patterns point towards a middle class of significant
depth and affluence over the coming years.
Hypertension, whilst exhibiting lower rates of growth across the BRIC
countries than rises in obesity, is a larger problem overall in Brazil, India
and China. Russian hypertension incidence is about 25% lower than obesity. In
China it affects 21% of the total population and will rise by another 32
million cases by 2010.
product branding and packaging will need to be unique and tamper-proof to
overcome the counterfeit problem. Selling trust and product quality to the
middle class in any BRIC market will be arguably more important than in
developed markets where despite growing consumer cynicism the safety and
quality of products is now often taken for granted.
Reasons to Purchase
- Gain insight into the key issues and future development of an established
consumer society in the BRIC region.
- Identify which consumer groups to target for profitable future growth.
- Improve your marketing strategy by tailoring your offering to the most
important consumer trends.
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