Abstract
Overview
Introduction
Consumers feel they are getting torn in all directions by time pressure
leaving them seeking an antidote, and so are wishing to ' reconnect with the
real' with authentic products. These are products with a compelling brand
narrative and based on traditions, heritage and passion. In the US, the
specialty market for food and drink was worth US$63.2 billion compared with
US$31.2 billion in Europe.
Scope
- Unique consumer survey of key factors contributing to the diverse elements
in the purchase of authentic products, segmented by demographic groupings
- In-depth analysis and insight into the drivers and needs of the underlying
desire for authentic food and drink
- Quantitative data outlining the current and future value of the specialty
food and drink market segments
- Detailed action points offering practical strategies based on the trends
and insights analyzed in the report
Report Highlights
Authentic food matters to Italian and UK consumers the most as they are most
likely to have reduced their consumption of processed food. As many as 73% of
Italians and 65% in the UK have acted in this way in the last year.
Middle income Americans are one of the least likely groups to have altered
consumption of organic produce over the last year, with 56.9% making no change
and only the highest earners making less change overall. In Europe there is a
stronger correlation between consuming more organic goods and higher income
(authentic products in certain respects).
French and Spanish consumers are self-treating with indulgent authentic food
and drink considerably more than in the past year, but the biggest rise in
these occasions has been in the UK with 45% of consumers increasing their
stress-beating, self-treating consumption to some degree.
Reasons to Purchase
- Improve your marketing strategy by targeting the most profitable consumers
and understand their purchase motivations
- Understand how purchasing behavior varies by major national market and
socio-demographic grouping and how you can best capitalize on these differences
- View best practice examples of targeting affluent and up-trading consumers
with the key areas for future new product development
View Cart
