[Report] UK Personal General Insurance Market Research, Trends, Analysis TOC

CHAPTER 1 INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
CHAPTER 2 AXA INSURANCE: UK PERSONAL GENERAL INSURANCE COMPETITOR PROFILE
- AXA offers a range of life and non-life insurance products in the UK
  - AXA' s life and savings business is much bigger than its general insurance operations
  - AXA UK & Ireland wrote almost a quarter of the AXA Group' s general insurance GWP in 2005
    - AXA' s UK business went through restructuring processes in 2005 and 2006
    - AXA' s presence in the UK life insurance sector is not as strong as in the general insurance industry
  - AXA UK increased capability in the corporate and wealth management sectors through the acquisition of Winterthur in 2006
- AXA' s personal book is smaller than its commercial arm and following the sale of its direct business in 2004, household and health have been its main products
  - AXA' s UK general insurance GWP stagnated in 2005
  - AXA' s UK general insurance business wrote more commercial than personal insurance in 2005
  - AXA' s accident and health business has been its best performer, while private motor has been in serious decline
  - Despite recording poor GWP growth in 2005, AXA UK' s profitablility and growth improved in the first half of 2006
- In spite of its focus on commercial lines, there are indications that AXA is seeking to redress the balance
  - AXA is seeking to boost its ranking in the personal lines sector
  - AXA is focusing on product development to drive growth in its health insurance business
    - AXA has designed products to interest consumers who are not averse to the idea of private healthcare, but cannot justify the expense of PMI
    - AXA has also made its PMI offering more flexible in order to accommodate different customer expectations
  - Corporate partnerships have helped boost AXA' s household, travel and pet insurance GWP and are likely to remain a core focus in the future
    - Underwriting for retailers, distributors and even charities has helped AXA increase its GWP in the household, pet and travel sectors
  - AXA is focused on re-developing its motor insurance business
    - AXA' s motor business has shown signs of recovery in 2006, since the sale of its direct business in October 2004
  - AXA offers products in several niche personal lines
    - AXA' s personal accident cover is principally aimed at people whose incomes would suffer if an accident prevented them from working
    - AXA supplements its property and motor insurance suites with a warranty product that safeguards against mechanical or electronical breakdown
  - AXA' s claims managers have helped drive the business forward by reducing losses to fraud
- AXA distributes products largely through brokers and corporate partnerships
  - 60 per cent of AXA' s policies were distributed through brokers and intermediaries in 2005
  - Corporate partnerships are a key growth area for AXA
    - AXA has fostered the growth of its corporate partnerships by setting up a specific division to manage these
    - AXA is now competing against other underwriters, particularly UK Insurance
  - It has been rumored that AXA intends to re-develop its direct business
- Summary: AXA is seeking growth in the personal lines market
CHAPTER 3 APPENDIX
- Methodology
  - Competitor data
    - GWP versus GEP reporting
    - Major changes in FSA Return categories and their impact
  - Market size
    - Changes in market size information
- 2005 definitions for lines of business
  - Accident & health
  - Motor
    - Total private motor
    - Private motor comprehensive
    - Private motor non-comprehensive
    - Motorcycle
  - Property
    - Household and domestic all risks.
  - Financial/Pecuniary loss business
    - Total personal financial loss business
  - Total personal
  - Total commercial
- Ratio analysis by competitor
- Premium income measures
  - Earned premiums
  - Gross Premium
  - Net Premium
  - Written premiums
- Current readings
- Future readings
- Do you need more information?
- SPP writing team
- List of Tables
  - Table 1: AXA general insurance gross revenues, by region, 2004-5
  - Table 2: Split between personal and commercial business for AXA, 2005
  - Table 3: AXA' s growth rates and share of personal GWP by line of business, compared to the market, 2005
  - Table 4: AXA' s personal lines premium income split by line of business, 2001-5
  - Table 5: Key statistics relating to AXA' s personal lines business, 2001-5
  - Table 6: AXA' s insurance distribution splits, by region, in 2005
  - Table 7: Top ten general insurance advertisers, 2003-5
- List of Figures
  - Figure 1: The vast majority of AXA' s international revenue was generated through its life and savings operations in 2005
  - Figure 2: AXA' s general insurance GWP in 2005, by geographical region
  - Figure 3: The UK was AXA' s third largest life insurance business in 2005, accounting for 15 per cent of premiums
  - Figure 4: AXA wrote slightly more commercial than personal business in 2005
  - Figure 5: AXA' s accident and health business is its major personal line, as it has outperformed the market in recent years
  - Figure 6: AXA' s private motor book has declined significantly since 2001 due to portfolio rationalization and the sale of its direct arm
  - Figure 7: AXA has grown its personal insurance business successfully through corporate partnerships
  - Figure 8: Norwich Union Direct spent almost £35 million on general insurance advertising in 2005

AXA: UK Personal General Insurance Competitor Profile 2006

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