Abstract
Overview
Introduction
This profile contains an overview of RBS Insurance' s personal general
insurance business in the UK, focusing on product and distribution strategy in
addition to the company' s performance in its key lines of business
Scope
- Unique data on RBS Insurance' s UK personal insurance business, including
premium income and performance ratios
- A combination of primary and secondary research, including FSA Returns,
investor relations analysis, and advertising statistics
Report Highlights
In motor, RBS Insurance suggests that it will hold off any ambition to grow
ahead of the market until the cycle turns, so that profitable growth can be
achieved. Direct Line in particular has a history of profitable growth, and it
is therefore likely that this strategy will be followed.
Reasons to Purchase
- Gain insight into RBS Insurance' s corporate and personal lines strategy,
along with the insurer' s structure and focus
- Understand RBS Insurance' s personal lines business through unique data and
analysis