Abstract
Overview
Introduction
Verdict Research: With market growth of just 1.9% in 2006, the childrenswear
market continues to underperform the total clothing market. More clothing
specialists have entered the childrenswear market, and with grocers increasing
the clothing space devoted to childrenswear, participants will have to fight
hard to hold on to market share, let alone grow.
Scope
- Comprehensive market coverage ten years' data on childrenswear
expenditure, by girls' , boys' and infants' clothing, and forecast growth to
2007.
- Sales through channels of distribution, share of total retail spend.
- Key operating statistics for each retailer, including number of stores,
sales, operating profit and sales per sq ft, operations and space allocation.
Highlights
At 1.9% growth in 2006 the £4.4bn childrenswear market continues to
underperform. The combination of a shrinking 0-14 year old population, price
deflation and economic pressures on families from higher interest rates,
energy and utility costs and taxes, has meant the childrenswear market has
continued to underperform the total clothing market.
With 64.4% of the market, clothing specialists and supermarkets have
consolidated their position as preferred channels for childrenswear. These two
channels have grown their market share by 10.4 percentage points over the past
five years not far below market leader Next' s total market share.
The Top Four by market share, Next, George, Tesco and Primark, have made
significant market share gains over the past five years. Between them they
have gained 12.7 percentage points while the next four, Woolworths, Adams,
Marks & Spencer and Mothercare all lost share.
Reasons to Purchase
- Assess the market' s dynamics through robust exclusive market share and
market size data and quantify opportunities in key segments of childrenswear.
- Identify the growth prospects through detailed analysis of the key issues
and drivers of the market.
- Understand each retailer' s store portfolio, retail proposition and future
outlook and benchmark against retail competitors and the market.
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