[Report] Italy Payment Cards Market Research, Trends, Analysis TOC

EXECUTIVE SUMMARY
INTRODUCTION
- What is this report about?
- Scope of the report
- Structure of the report
MARKET CONTEXT
- Country overview
  - Demographics
  - Economy
    - The service sector dominates the Italian economy
    - Italy has implemented structural changes to its economy
    - Italy' s has experienced slow but steady economic growth
    - Inflation
    - Distribution of income (Gini coefficient)
- Market size
  - Market penetration
  - Cards in issue
  - Number of transactions
  - Frequency of use
  - Value of card transactions
  - Average transaction values
- Card acceptance
  - POS statistics
  - ATM statistics
- Market structure
  - Retail banks
    - Limited liability banks
    - Co-operative banks
    - Savings Banks
  - The market is consolidating
- Regulatory environment
  - Regulatory bodies
    - Banca d' Italia
  - Banking associations
    - Associazione Bancaria Italiana - ABI
    - Associazone Casse di Risparmio Italiane - ACRI
    - Banche Credito Cooperativo - BCC
  - Other noteworthy associations
    - Associazione Italiana del Credito al Consumo e Immobiliare - Assofin
  - Credit bureaux
    - EURISC - CRIF Credit Protection Bureau
  - Recent regulatory developments
    - Banks can now sell directly to consumers
    - European Consumer Credit Directive
- Key issues
  - Fraud and EMV
    - Italy is lagging behind in the conversion to EMV
  - SEPA
COMPETITOR AND PRODUCT OVERVIEW
- Card scheme market shares
  - Pay now cards
    - Number of cards in issue
    - Value of transacations
  - Credit cards
    - Number of cards in issue
    - Value of transactions
  - Deferred debit / charge cards
    - Number of cards in issue
    - Value of transactions
- Card issuer market shares
  - Pay now cards
  - Credit Cards
  - Deferred debit and charge cards
- Competitor developments
  - Market consolidation picks up pace in Italy
    - UniCredito acquired HVB in one of Europe' s largest ever cross-border deals
    - ABN Amro acquires controlling stake in Banca Antonveneta
    - BBVA fails to buy out Banca Nazionale del Lavoro, Unipol steps in
    - There have been rumours of a possible acquisition of CartaSi
  - New foreign players have entered the Italian market
    - MBNA
    - Barclaycard
  - Some players have also left the market
    - Capital One leaves Italy due to changes in strategy
    - San Paolo IMI has ended its partnership with Santander
  - Recent alliances and partnerships
    - American Express and CartaSi launch the Iconcard
- Product analysis
  - Revolving credit card products
    - Annual fees are commonplace, and are on the front line in price competition
    - APRs are typically 14 per cent to 19 per cent
    - American Express has variable rates and fees
  - Deferred debit and charge cards
  - Product features
    - Affinity and co-branded partnerships are a significant feature of the market
    - A number of specialist consumer finance providers are entering this space
    - Players who are active under their own brands
  - Product innovation
    - Bonus Intesa has launched a cash-back loyalty scheme
    - Programs to encourage credit card use such as ' Project Weekend'
    - New credit cards for car owners of Fiat, Lancia and Alfa Romeo
    - Virtual credit card numbers have been developed to encourage online payments
    - Targeting niche groups
FORECASTING THE PAYMENT CARD MARKET IN ITALY
- Forecasting the pay now market
- Forecasting the credit card market
- Forecasting the deferred debit and charge card market
- SWOT Analysis
  - Strengths
  - Weaknesses
  - Opportunities
  - Threats
APPENDIX
- Supplementary data
  - Market context
- Definitions
  - Affinity Card
  - Credit Card
  - Deferred debit/charge card
  - EMV
  - EPC
  - ePurse
  - Interchange
  - Merchant Service Charge
  - Pay now cards
  - POS Terminal
- Research methodology
  - Cards and Payments database
- Future readings
- Cards & Payments Team contact details
- How to contact experts in your industry
- List of Tables
  - Table 1: Population distribution by age group in Italy, 2005
  - Table 2: GDP per capita for selected European countries, 2005
  - Table 3: Inflation rates in a number of major European markets, 2001 - 2005
  - Table 4: Income distribution in Italy is about average
  - Table 5: Italian banking market statistics, 2005
  - Table 6: Rates and fees on a selection of Italian credit cards, December 2006
  - Table 7: Rates and fees on a selection of Italian deferred debit and charge cards, December 2006
  - Table 8: Affinity and co-branding partnerships in Italy, 2006
  - Table 9: Datamonitor' s forecast of the pay now card market, 2006f-2010f
  - Table 11: Datamonitor' s forecast of the credit card market, 2006f-2010f
  - Table 10: Datamonitor' s forecast of the deferred debit / charge card market, 2006f-2010f
  - Table 12: Population numbers and demographic splits in Italy and other major European countries, 2005
  - Table 13: The percentage of people over the age of 20 in the major European countries, 2005
  - Table 14: GDP at current prices across major European countries, 2005
  - Table 15: Real GDP growth rates, 2001-2005
  - Table 16: POS terminals and population per terminal in Italy, 2000-2004
  - Table 17: ATMs and population per ATM in Italy, 2000-2004
  - Table 18: Current relevant Datamonitor publications
  - Table 19: Future relevant Datamonitor publications, 2006
- List of Figures
  - Figure 1: Country overview of Italy, 2005
  - Figure 2: Italy has the fourth largest population in Europe, 2006
  - Figure 3: Italy is the fourth largest economy in Europe in terms of absolute GDP, 2005
  - Figure 4: The service sector is the most important contributor to the Italian economy, 2005
  - Figure 5: Italy' s economy is picking up pace again, 2001 - 2005
  - Figure 6: Italy has less than the average European level of cards per capita, 2005
  - Figure 7: Pay now cards dominate the payment card market in Italy, 2001 - 2005
  - Figure 8: Pay now cards account for the largest share of total plastic card transactions, 2005
  - Figure 9: Transactions per card per year has not grown, 2001 - 2005
  - Figure 10: Pay now cards account for the majority of transaction value in Italy, 2001 - 2005
  - Figure 11: Pay now cards have the highest average transaction value, 2001 - 2005
  - Figure 12: The POS network in Italy has been steadily expanding, 2000 - 2004
  - Figure 13: The Italian ATM network has grown slowly, 2000 - 2004
  - Figure 14: The three pillars of Italian banking
  - Figure 15: Consolidation of the Italian banking industry, 1998 - 2006
  - Figure 16: Regulatory overview of Italy, 2006
  - Figure 17: Maestro is the dominant payment scheme in Italy, 2001 - 2005
  - Figure 18: Maestro accounts for the majority of pay now transaction value, 2001 - 2005
  - Figure 19: Visa has grown in importance in the credit card market, 2001 - 2005
  - Figure 20: Visa continues to dominate the credit card market by transaction value, 2001 - 2005
  - Figure 21: Visa has the strongest presence in the deferred debit / charge card market, 2001 - 2005
  - Figure 22: Visa is the dominant scheme for deferred debit / charge card products by transaction value 2001 - 2005
  - Figure 23: Banco Posta is the leading pay now card issuer, 2005
  - Figure 24: Findomestic is the largest Italian issuer of credit cards, 2005
  - Figure 25: CartaSi is the biggest issuer of deferred debit and charge cards in Italy
  - Figure 26: The pay now market will experience modest growth, 2005 - 2010f
  - Figure 27: The credit card market is expected to grow strongly, 2005 - 2010f
  - Figure 28: The deferred debit / charge card market is forecast to grow steadily, 2005 - 2010f
  - Figure 29: SWOT analysis of the Italian payment cards market, 2005
  - Figure 30: Datamonitor' s core consulting capabilities

Payment Cards in Italy 2006

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