Abstract
Introduction
In recent years entrepreneurs have come to be seen as a key client segment for
wealth managers to target and acquire, and an important growth area in the
future. This report shows how entrepreneurs can be most effectively targeted,
and how major wealth managers are currently attracting this client group.
Scope
- Includes insight from executives within major wealth management firms
- Covers in detail the strategies employed by leading wealth managers
Report Highlights
Private banks situated within an existing banking network are clearly best
positioned to bring functions closer together, and should look to focus on
those aspects of the network that are of particular interest to this group.
The investment bank in particular should be as integrated as possible.
For many entrepreneurs, particularly those with international business
interests, the global reach of their private bank is an important
consideration. Where possible, wealth managers should develop global
capabilities (often in partnership with the investment bank), and demonstrate
that the bank has knowledge and access to global opportunities.
Private banks therefore need to be aware of M&A activity in business, for
example, as well as understanding the life-cycle of a business, and take the
opportunity to emphasize this aspect of their businesses when approaching
entrepreneurs who are both current and prospective clients.
Reasons to Purchase
- Gain insight into how competitors effectively target one of the most
attractive client segments
- Understand how to alter strategy to maximise opportunities in attracting
this client group
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