Abstract
Overview
Introduction
The saturation of the UK mainstream mortgage market and fierce competition
mean that lenders are competing on wafer thin margins. Many lenders are
currently looking for niche mortgage markets to enter, driven by the
possibility of making bigger profits. But which niche mortgage markets are
worth entering? Which ones have the greatest growth potential?
Scope
- This report is a compilation of UK niche mortgage reports published in
2006.
- Sectors covered: equity release, graduate & professional, shared
ownership, self-build, large loans, bridging loans, flexible and currency
mortgages.
- Provides market sizing and forecasts.
Report Highlights
Fears of mis-selling scandals are keeping IFAs away from advising equity
release products. This niche sector has been beset by mis-selling scandals in
the 1980s. Although the equity release market has cleaned up its image in
recent years, this sector remains very much sensitive to negative press.
While mainstream lenders have a strong presence in the large loan sector, they
are facing competition from private banks. This is not surprising given the
characteristics of the typical large loan customer. For instance, Coutts, the
international private banking arm of The Royal Bank of Scotland Group, offers
mortgages to its clients.
The popularity of flexible mortgages has also been driven by lenders' efforts
in raising awareness and acquiring customers. Mortgage customers are now more
familiar with the flexibility concept, thanks to lenders' advertising
investment. Today, most customers would expect some sort of flexibility with
their mortgage.
Reasons to Purchase
- Gives you a competitive edge by providing you with a thorough analysis of
various niche mortgage sectors.
- Learn about the growth potential of various niche mortgage sectors and
plan your strategies accordingly.
- Learn how the competitive structure of various niche mortgage sectors is
changing.
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