Abstract
Introduction
As energy markets have liberalised across the world, the pricing function
within utilities has changed from being one of cost recovery to being the
major strategic tool for managing demand and targeting retail margin.
Uncovering the tactics suppliers employ in liberalised markets and the knock
on effects on the business as a whole is paramount.
Scope
- Covers how both B2B and B2C pricing decisions are made
- The impact of changing wholesale market dynamics on the retail landscape
is considered
Report Highlights
Wholesale price is the largest and most volatile component of end user price
and heavily influences retail strategies
Price is a strong lever for managing the Industrial and Commercial portfolio
In competitive markets, B2C customers have to date been less sensitive to
price than B2B customers and utilities strategies reflect this fact
Reasons to Purchase
- Understand how market liberalisation has revolutionised the role of the
pricing function in utilities
- Interpret utility pricing behaviour across various end user market segments
- Understand how certain end user segments respond to price signals
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