Abstract
Overview
Introduction
This 2007 trends to watch brief outlines key developments that are set to
significantly transform the media and broadcasting sector over the next 12
months. This brief further addresses four specific areas within the media and
broadcasting sector that Datamonitor' s research team will focus on during 2007.
Scope
- Addresses research into the significant barriers for the mass adoption of
mobile broadcast television in Europe, the US and Asia-Pac.
- Outlines research into the uptake of digital television across multiple
platforms as well as addressing the threat from alternative online channels.
- Highlights research into the importance of narrowcasting for advertising
as digital technologies transform traditional business models.
- Outlines the transforming broadcast value chain as digital workflows and
non-traditional distributing points transform the broadcasting process.
Report Highlights
Consumers are continuously moving towards online media and shifting away from
traditional entertainment sources. As broadband penetration continues to rise,
consumers will continue to use online services to obtain content and players
in the media sector must look to expand their portfolios in order survive.
Content producers are looking to push their content over multiple channels in
order to retain and attract consumers. Video aggregators and social networking
sites are the latest disruptive platform set to be utilized for content
distribution. It is essential for players to understand the opportunities and
risks present when exploiting the medium.
Reasons to Purchase
- Provides insight into Datamonitor' s opinions and views on pressing
business issues facing the media and broadcasting sector.
- Outlines Datamonitor' s research topics for 2007 including mobile broadcast
TV, digital television, digital advertising and the broadcast value chain.
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