Introduction
Assesses the best ways in which to attract more women into the private banking
customer base, and to attract more women as Relationship Managers.
Scope
- Analysis into the reasons behind the growth of women both as private
bankers and as private banking clients
- Assesses the nature of the relationship between private banks and their
female customers
- Offers opinions and information collated from extensive interviews with
leading industry figures
- Details the competitive landscape for current and new entrants into the
market
Report Highlights
Women in Private Banking 2007 is an in-depth study on the best ways in which
to attract more women into private banking. The report focuses on two sectors;
attracting women into the private banking customer base, and recruiting women
into private banking as relationship managers.
The report discusses the methods which banks are using to attract female
clients, and evaluates the reasons behind their interest. It profiles some of
the leading competitors in the market, and evaluates some of the more
innovative offerings for women that have recently developed;
It goes on the evaluate the growth of women as wealth managers, how and why
they are being actively recruited, and the reasons why they are succeeding.
Reasons to Purchase
- Identify the key reasons women are a target for private banks, and the
most successful methods of attracting their custom
- Understand the reasons behind the current increase in female private
bankers, and the potential reasons behind banks' interest in the segment
- Gain a comprehensive insight into the competitive environment and the
strategies individual private banks are using to attract women.
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