[Report] Hungary Payment Cards Market Research, Trends, Analysis TOC

EXECUTIVE SUMMARY
INTRODUCTION
- What is this report about?
- Scope of the report
- Structure of the report
MARKET CONTEXT
- Introduction
- Country overview
  - Demographics
  - Economy
    - GDP growth in Hungary has been steady
    - Inflation
    - Distribution of income (Gini coefficient)
- Market size
  - Market penetration
  - Cards in issue
  - Number of transactions
    - Freguency of use
  - Value of card transactions
    - Average transaction value
- Card acceptance
  - POS statistics
  - ATM Statistics
- Market structure
  - Historical background
  - The development of the Hungarian banking sector can be divided into three major periods
    - 1989-1994: economic crisis tests the robustness of the newly created banking system
    - 1995-1998 - privatization process begins
    - 1998-present - transformation is nearly completed
- Overview of the current banking system
  - The Hungarian banking sector is relatively ' over-banked'
- The structure of the banking system
  - The central bank - the National Bank of Hungary
  - Commercial banks
  - Savings and credit cooperatives
  - Credit bureaux
  - The process of privatization in the Hungarian banking sector
    - However, the government experienced difficulties with privatizing some of the larger banks
  - Since privatization, foreign players have dominated the Hungarian banking sector
- Regulatory environment
  - Current supervisory environment
- Key issues
  - SEPA
  - EMV migration
COMPETITOR AND PRODUCT OVERVIEW
- Introduction
- Card scheme market shares
  - Pay now cards
    - Cards in issue
    - Value of transactions
  - Credit cards
    - Cards in issue
    - Value of transactions
  - Charge and deferred debit cards
    - Cards in issue
    - Value of transactions
- Card issuer market shares
  - Pay now cards
  - Credit cards
  - Charge and deferred debit cards
- Competitor developments
  - Merger & acquisition activity in the Hungarian market has been moderate in recent years
    - Foreign player Erste Bank has singed an agreement with Hungarial Post to provide retail financial serives
    - Another foreign player KBC Bank has increased its stake in Hungarian K&H bank
    - A domestic player, OTB Bank, is looking to expand in Central and Eastern Europe
- Product analysis
  - Credit card design
  - Co-branded cards
    - Citibank offers various co-branded cards linked to loyalty programs, including Malév and Shell
    - MKB offers Miles & More co-branded card in conjunction with Lufthansa arilines
    - Telecom and retail co-branded cards are becoming more widespread
  - Loyalty programs
- Product innovation
  - The Hungarian market has seen several innovations
    - Budapest Bank offers a unique Lady credit card - only for women
    - In addition to Lady credit card, Budapest Bank offers telecom co-branded card with an innovative mobile payment solution
    - Raiffeisen Bank introduced a combined credit-and-debit card
FORECASTING THE PAYMENT CARD MARKET IN HUNGARY
- Introduction
- Forecasting the pay now card market
- Forecasting the credit card market
- Forecasting the charge and deferred debit card market
- SWOT Analysis
  - Strengths
  - Weaknesses
  - Opportunitites
  - Threats
APPENDIX
- Supplementary data
  - Market context
  - Forecasting the payment card market in Hungary
- Definitions
  - Affinity Card
  - Credit Card
  - Deferred debit/charge card
  - EMV
  - EPC
  - Pay now cards
  - POS Terminal
- Research methodology
  - Cards and Payments database
- Future readings
- Datamonitor' s custom research capabilities
- Cards & Payments Team contact details
- How to contact experts in your industry
- List of Tables
  - Table 1: GDP per capita for selected European countries, 2005
  - Table 2: Inflation rates in a number of major European markets, 2001 - 2005
  - Table 3: GINI coefficients in Europe, 2001 - 2003
  - Table 4: APRs, credit limits and interest free periods on selected credit cards in the Hungarian market
  - Table 5: Datamonitor' s forecast for the pay now market, 2006f-2010f
  - Table 6: Datamonitor' s forecast for the credit card market, 2006f-2010f
  - Table 7: Datamonitor' s charge and deferred debit card market forecast, 2006f-2010f
  - Table 8: Population numbers and demographic splits in Hungary and other major European countries, 2005
  - Table 9: The percentage of people over the age of 20 in the major European countries, 2005
  - Table 10: GDP at current prices across major European countries, 2005
  - Table 11: Real GDP growth rates, 2001-2005
  - Table 12: POS terminals and population per terminal in Hungary, 2001-2005
  - Table 13: ATM terminals and population per terminal in Hungary, 2001-2005
  - Table 14: Card penetration in Europe, 2005
  - Table 15: Pay now card forecasts indexed to 2005
  - Table 16: Credit card forecasts indexed to 2005
  - Table 17: Charge card forecasts indexed to 2005
  - Table 18: Current relevant Datamonitor publications
  - Table 19: Future relevant Datamonitor publications, 2007
- List of Figures
  - Figure 1: Overview of Hungary, 2005
  - Figure 2: Population size in European countries, 2005
  - Figure 3: GDP in European countries, 2005
  - Figure 4: Hungary has a large services sector, 2006
  - Figure 5: Hungary has seen steady economic growth, 2001 - 2005
  - Figure 6: Hungary has one of the lowest levels of penetration of cards in Europe, 2005
  - Figure 7: Pay now cards dominate the payment card market in Hungary, 2001 - 2005
  - Figure 8: Pay now cards account for the majority of transaction volumes in Hungary, 2001 - 2005
  - Figure 9: Frequency of use on pay now cards is low in Hungary, 2001 - 2005
  - Figure 10: Pay now cards account for the majority of transaction volumes in Hungary, 2001 - 2005
  - Figure 11: Credit cards have the highest average transaction value in Hungary, 2001 - 2005
  - Figure 12: POS network in Hungary, 2001-2005
  - Figure 13: ATM network in Hungary, 2001 - 2005
  - Figure 14: The activities of Hungarian banks are carried out under the supervision of PSZAF, 2004
  - Figure 15: MasterCard is the dominant scheme in terms of pay now card numbers, 2001-2005
  - Figure 16: MasterCard is also dominant scheme in terms of pay now transaction values, 2001-2005
  - Figure 17: MasterCard is dominant in terms of the number of credit cards in issue, 2001-2005
  - Figure 18: MasterCard is also dominant in terms of credit card transaction values, 2001-2005
  - Figure 19: MasterCard is dominant in terms of charge and deferred debit cards numbers, 2001-2005
  - Figure 20: MasterCard is also dominant in terms of charge and deferred debit card transaction values, 2001-2005
  - Figure 21: OTP Bank is the leading issuer of pay now cards in Hungary, 2005
  - Figure 22: OTP Bank is also the top issuer of credit cards in Hungary, 2005
  - Figure 23: OTP Bank is also the top issuer of charge and deferred debit cards in Hungary, 2005
  - Figure 24: A snapshot of the website dedicated to the Lady credit card, 2007
  - Figure 25: The pay now market is forecast to grow steadily in Hungary, 2005-2010f
  - Figure 26: The Hungarian credit card market is forecast to grow the most between 2006 and 2010
  - Figure 27: The charge and deferred debit card market is set to decline over 2006-2010f
  - Figure 28: The Hungarian payment card market, SWOT analysis, 2007
  - Figure 29: Datamonitor' s core consulting capabilities

Payment Cards in Hungary 2007

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