Introduction
With more than 180 million cards in issue, Citigroup is the world' s biggest
issuer of cards. Citigroup has continued to expand its cards business at home
and abroad both organically and through acquisition, adapting its strategy to
suit the market. Financially, Citigroup' revenue in 2006 was EUR68 billion, with
a net income of EUR16 billion, of which EUR3 billion was generated from the cards
business
Reasons to Purchase
- Gain a detailed understanding of Citigroup' s strategy and approach in the
card issuing space.
- Find out Datamonitor' s opinion on Citigroup' s future outlook in cards.
- Learn how Datamonitor rates Citigroup' s card operations in its uniquie
competitor benchmark operation.
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