[Report] Citigroup Card Issuer Profile Market Research, Trends, Analysis TOC

Overview
- Catalyst
- Summary
Table of Contents
Overview 1
- Catalyst 1
- Summary 1
Citigroup 5
- Key findings 5
- Company overview 5
- Strategic focus 9
- Company outlook 32
- Datamonitor Competitor Benchmark 37
APPENDIX 40
- Data relating to the graphics in this profile 41
- Methodology 42
- Further reading 44
- Ask the analyst 45
- Datamonitor consulting 45
- Disclaimer 45
Table of figures
- Figure 1: Citigroup has a global presence, 2007 8
- Figure 2: Cards are a very important revenue source for Citigroup in the US, 2005 10
- Figure 3: Citigroup has made several strategic acquisitions,2006 11
- Figure 4: The "Bank Card Lifecycle" informs Citigroup' s strategy in different markets 12
- Figure 5: Citigroup is expanding its presence in Russia, 2006 13
- Figure 6: Citigroup is working to build its market share in the Middle East 15
- Figure 7: More than three-quarters of Citigroup' s issued cards are in the US 17
- Figure 8: The value of balances outstanding in the US has grown, whilst in the US a higher proportion of balances outstanding are being securitized, 2004-2006 18
- Figure 9: Citigroup' s revenue and net profit has exhibited an upward trend, 2001 - 2006 19
- Figure 10: Consumer is a very important revenue source for Citigroup, 2006 20
- Figure 11: Two thirds of Citigroup' s consumer revenue is earned in North America, 2006 21
- Figure 12: Citigroup' s cards business is growing in importance within the Global Consumer Finance Group, 2002-2006 22
- Figure 13: Citigroup has an extremely large balance sheet, 2001-2006 24
- Figure 14: Citigroup' s "Thank You" reward program is one of the most successful in the business 29
- Figure 15: The Citibank Home Rebate Credit Card offers considerable savings for home owners 32
- Figure 16: The presence of Citigroup' s Consumer division in Asia, 2005 35
- Figure 17: Citigroup - Datamonitor' s Benchmark 37
Table of tables
- Table 1: Citigroup Board of Directors, 2006 6
- Table 2: Income statement for Citigroup' s Cards businesses 23
- Table 3: Details of selected Citigroup reward card offerings in the US, 2006 26
- Table 4: Details of Citigroup' s consumer Value card range in the US, 2006 27
- Table 5: Details of Citigroup' s College card range in the US, 2006 28
- Table 6: Citigroup' s product range in Russia, 2006 28
- Table 7: APR Buydown redemption rates on Citigroup' s ThankYou reward program, 2006 31
- Table 8: Scorecard logic, part one 38
- Table 9: Scorecard logic, part two 39
- Table 10: Citigroup' s revenues, costs, and net profits, 2001-2006 41
- Table 11: Citigroup net income by business Group, 2002-2006 41
- Table 12: Consumer net income by region, 2002-2006 42
- Table 13: Consumer net income by business function, 2002-2006 42
- Table 14: Citigroup assets, 2001-2006 42
- Table 15: Current relevant Datamonitor publications, 2007 44
- Table 16: Future relevant Datamonitor publications, 2007 44
Citigroup
- Key findings
- Company overview
  - Background
  - Ownership and Management
    - Citigroup Board of Directors
    - Employees
    - Management Values
  - Company structure
    - Citigroup' s cards business is part of the Global Consumer Group
  - Geographic coverage
    - Citigroup' s international cards focus is on Asia-Pacific, Europe and Latin America
- Strategic focus
  - Running its card businesses as separate entities lies at the heart of its success
  - Citigroup' s growth strategy for cards incorporates both acquisitions and organic growth
    - In North America, Citigroup concentrates on growing its card portfolio organically
    - In established markets, Citigroup sometimes makes targeted acquisitions to maintain market share
    - In relatively under-developed markets, Citigroup has based its strategy on early market entry, heavy investment in sales and marketing, and organic growth
  - Card statistics
    - Number of cards in issue
    - Asia and Latin America are Citigroup' s leading international regions
    - Citigroup' s coverage in Europe is comparatively limited
    - Balances outstanding
  - Key financials
    - Profit and loss account
    - Balance sheet
  - Card product offering
    - In more developed markets, the focus is on loyalty and targeting niche segments
    - In less developed markets, Citigroup concentrates on growing cardholding largely through marketing
  - Product Innovation
    - Citigroup' s "Thank You" reward scheme takes the points based program to new heights
    - Citigroup issues cards which can save cardholders money on their credit card bills or mortgage payments
  - Distribution
- Company outlook
  - Citigroup' s position in the US market is secure
    - Citigroup has a wide product range, leaving it well-placed for organic growth
    - Despite having a wide range of products, it is in distribution where Citigroup appears limited
  - However, saturation in the US market makes continued international expansion a priority
    - Citigroup' s scale and expertise are the key to further international expansion
    - Citigroup has a strong platform in Asia and will look to further expand
    - Expanding into Russia and Latin America are also key strategic goals
    - A high level of market coverage in Western Europe has limited the scope for organic growth, but acquisition remains a real option
APPENDIX
- Affinity card
- Charge card
- Co-branded card
- Commercial card
- Credit card
- Premium cards
- Private label card
  - Data relating to the graphics in this profile
  - Methodology
  - Further reading
  - Ask the analyst
  - Datamonitor consulting
  - Disclaimer
- List of Tables
  - Table 1: Citigroup Board of Directors, 2006
  - Table 2: Income statement for Citigroup' s Cards businesses
  - Table 3: Details of selected Citigroup reward card offerings in the US, 2006
  - Table 4: Details of Citigroup' s consumer Value card range in the US, 2006
  - Table 5: Details of Citigroup' s College card range in the US, 2006
  - Table 6: Citigroup' s product range in Russia, 2006
  - Table 7: APR Buydown redemption rates on Citigroup' s ThankYou reward program, 2006
  - Table 8: Scorecard logic, part one
  - Table 9: Scorecard logic, part two
  - Table 10: Citigroup' s revenues, costs, and net profits, 2001-2006
  - Table 11: Citigroup net income by business Group, 2002-2006
  - Table 12: Consumer net income by region, 2002-2006
  - Table 13: Consumer net income by business function, 2002-2006
  - Table 14: Citigroup assets, 2001-2006
  - Table 15: Current relevant Datamonitor publications, 2007
  - Table 16: Future relevant Datamonitor publications, 2007
- List of Figures
  - Figure 1: Citigroup has a global presence, 2007
  - Figure 2: Cards are a very important revenue source for Citigroup in the US, 2005
  - Figure 3: Citigroup has made several strategic acquisitions,2006
  - Figure 4: The "Bank Card Lifecycle" informs Citigroup' s strategy in different markets
  - Figure 5: Citigroup is expanding its presence in Russia, 2006
  - Figure 6: Citigroup is working to build its market share in the Middle East
  - Figure 7: More than three-quarters of Citigroup' s issued cards are in the US
  - Figure 8: The value of balances outstanding in the US has grown, whilst in the US a higher proportion of balances outstanding are being securitized, 2004-2006
  - Figure 9: Citigroup' s revenue and net profit has exhibited an upward trend, 2001 - 2006
  - Figure 10: Consumer is a very important revenue source for Citigroup, 2006
  - Figure 11: Two thirds of Citigroup' s consumer revenue is earned in North America, 2006
  - Figure 12: Citigroup' s cards business is growing in importance within the Global Consumer Finance Group, 2002-2006
  - Figure 13: Citigroup has an extremely large balance sheet, 2001-2006
  - Figure 14: Citigroup' s "Thank You" reward program is one of the most successful in the business
  - Figure 15: The Citibank Home Rebate Credit Card offers considerable savings for home owners
  - Figure 16: The presence of Citigroup' s Consumer division in Asia, 2005
  - Figure 17: Citigroup - Datamonitor' s Benchmark

Card Issuer Profile: Citigroup

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