Card Issuer Profile: GE Money

Table of Contents

• Overview
  • Catalyst
  • Summary
• Table of Contents
• Table of figures
• Table of tables
• GE MONEY
  • Key findings
  • Company overview
    • Background
    • Ownership & management
      • GE Board of Directors
      • GE Money management
      • Employees
      • Management values
    • Company structure
      • In 2005 GE' s businesses were reorganized
      • Until 2002 GE Consumer Finance formed part of GE Capital
    • Geographic coverage
      • Acquisitions have played a key role in GE' s geographical expansion
    • Card statistics
    • Key financials
      • Profit & loss account
      • Balance sheet
  • Product overview
    • General product overview
    • Card product offering
    • Distribution and branding
      • B2B partnerships form a significant part of GE' s distribution strategy
      • GE is now entering the credit card market as a standalone player
      • GE Money continues to invest in innovative products and services
  • Company outlook
    • GE' s ultimate aim is expanding retail banking and the GE Money brand
      • GE Money is seeking to develop the non-cards side of the business
      • GE Money is keen to make mortgages a core part of its product portfolio
    • Strong growth is being achieved through four key principles
    • GE is also seeking to expand in emerging markets
      • There is potential to grow in Central and Eastern Europe where credit card penetration is low
      • GE has a growing portfolio across Asia-Pacific
      • Latin America is also an important region for GE Money
  • Datamonitor competitor benchmark
• APPENDIX
  • Definitions
    • Co-branded card
    • Commercial card
    • Corporate card
    • Credit card
    • Prepaid card
    • Private label card
    • Purchasing cards
  • Data
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: GE Board of Directors, 2006
    • Table 2: GE Money Management, 2006
    • Table 3: GE employees, 2002-2006
    • Table 4: GE' s organizational units - Growth Engines and Cash Generators, 2004
    • Table 5: GE' s new organizational structure, 2007
    • Table 7: GE Money key acquisitions, 1993-2007
    • Table 8: GE Money' s revenue and profit, 2002-2006
    • Table 8: GE Money product offerings directly to consumers and businesses, 2007
    • Table 9: Examples of co-branded cards, 2007
    • Table 10: GE Money' s key retailer partnerships
    • Table 11: GE Money' s key retailer partnerships in the US, 1981-2007
    • Table 13: GE Money brand credit card details in selected markets, 2007
    • Table 13: Scorecard logic, part one
    • Table 14: Scorecard logic, part two
    • Table 15: GE' s revenues, costs and profits, 2002-2006
    • Table 16: GE' s profit segmented by sector, 2002-2006
    • Table 17: GE' s assets, 2002-2006
    • Table 18: Current relevant Datamonitor publications, 2007
    • Table 19: Future relevant Datamonitor publications, 2007
  • List of Figures
    • Figure 1: GE Money has a significant presence globally, 2007
    • Figure 2: GE has shown a strong financial performance, 2002 - 2006
    • Figure 3: GE Money is the third largest contributor to GE' s profit, 2006
    • Figure 4: GE has a large balance sheet, with GE Money accounting for 20 per cent of total assets, 2002-2006
    • Figure 5: Priority for inactive cards in GE' s conversion effort from private-label to dual functionality, 2003
    • Figure 6: Dual cards are more profitable than traditional private label cards, 2005
    • Figure 7: In the Americas, GE is seeking to grow its product portfolio, 2006
    • Figure 8: GE Money is seeking up to 15 per cent growth in assets and net income in 2007
    • Figure 9: GE Money - Datamonitor Competitor Benchmark