Abstract
Overview
Introduction
As market pressures demand increased innovation and shorter time-to-market
product lifecycles, pharmaceutical companies are evaluating alternative
business models, focusing on technologies - such as business intelligence (BI)
tools -for translational medicine.
Scope
- Examines essential ingredients of sales strategies for BI vendors serving
the pharmaceutical industry
- Identifies strategies vendors should use to develop more effective
relationships and drive solution sales
- Offers profiles of leading vendors selling BI tools to the Big Pharma and
Biotech market
Report Highlights
Market factors are driving adoption of translational research and specifically
BI solutions
BI opportunities exist at several levels within the pharmaceutical market
BI vendors with high market readiness will realize the most success in the
pharmaceutical industry
Reasons to Purchase
- Understand how to evaluate market opportunities for BI solutions in the
pharmaceutical market
- Discover new ways to leverage relationships as a tool to drive market
penetration
- Gain insight into Datamonitor' s perspective on what makes a vendor
successful
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